Marlboro_Man

Marlboro Man Marlboro Cigarettes Phillip Moris created the cigarette trend. The advertising by Phillip Morris, contained a drawing of a bellhop on packs of cigarettes in the year 1919. Later came the real life person, a Brooklyn bellhop by the name of Johnny Roventini. In 1913, Morris had decided he needed a radio voice for his bellhop boy. Taking advantage of growth in advertising, Milton Biow, the firm’s advertising manager, set out on a search to find a perfect bellhop to represent Marlboro. In a hotel lobby in New York City, he discovered Roventini. The bellhop’s vocals where what Biow was looking for. Johnny Roventini’s memorable “This is your life,” “The Rudee Vallee Show,” and “Break the Bank.” (Morgan 263). This was the beginning of success for Morris’ Marlboro cigarette. Marlboro was born in 1924 as one of the first woman’s cigarettes. In previous years the idea of marketing cigarettes to women was just as weird as marketing them to children today. But with the “anything goes” 1920’s, women decided that there was no reason they couldn’t develop the same filthy habits that men had. Also, at that time, the health issues, known to researchers, were not yet a part of public interest. It marlboro, cigarettes, morris, cigarette, women, men, filtered, brand, phillip, decided, one, name, cowboys, cowboy, bellhop, been, years, today, smoke, series, safer, real, new, market, looked, know, image, first, company, came, brands, because, around, advertising, added, year