Campbell_Soup

Campbell Soup Management Dale Morrison made several significant changes in the revitalization of Campbell Soup's aggressive mentality. The company went through a period of slow gains. He and the Campbell Soup staff made the correct changes needed to increase interest in the company once again. The strategies used by Morrison were very affective and many are still in use. Much of the company's success today is based on the decisions he made early in his period at Campbell Soup. His aggressive nature helped increase the performance of the business. The corporate level strategies made to help performance were very effective. Morrison helped manufacturing efficiency when he made it more of a concentrated effort by forcing some plants to focus on fewer products. He also used diversification to improve the company by adding Vlasic pickles and Swanson campbell, strategies, morrison, made, very, soup, company, today, success, corporate, strategy, soup's, products, period, performance, level, increases, increase, helped, effective, differentiation, changes, business, aggressive, affective, years, year, within, ways, vlasic, valuable, using, tremendous, through, swanson, staff, slow, significant, several, seen, sales, revitalization, resealable, proven, profit, plants, pickles, past, packaging, once