Marketing_Plan_For_Mercedes-Benz

Marketing Plan For Mercedes-Benz Competitive Analysis 5 Forces In order to better understand the environment in which Daimler-Benz operates in it is crucial to perform the 5-forces analysis. This Strategic tool is used to investigate how the organization needs to form its strategy so that it can develop opportunities in its environment and protect itself against competition and other threats. Porter’s 5-forces model identifies five basic forces that can act on the organization and these are analyzed below: The bargaining power of suppliers: Daimler-Benz holds excellent relationships with all its suppliers this is due partly to the scale of operations and the total expenditure on suppliers. This is evident from the collaborative project they undertook with Bosch (the brake manufacturers) in the creation of the ABS (Anti-Lock Braking System). In the car manufacturing industry suppliers are usually large in number, and Daimler-Benz recognizes this which is why they manage an effective and friendly relationship with all suppliers. This can be seen by the economic downturn of the late nineties when Daimler-Benz had asked if suppliers could reduce their prices, which they all did. The reason for this is that Daimler-Benz has existed for over 100 years and has worked with mercedes-benz, market, new, daimler-benz, luxury, cars, car, segment, models, mercedes, daimler, strategy, over, sales, suppliers, strengths, opportunities, high, bmw, been, a-class, threats, threat, organization, markets, future, competitive, competition, buyers, years, through, marketing, german, each, competitors