Marketing_Management

Marketing Management 1. A. Environmental factors affecting McDonald’s today are competition and eating habits. Competitors are entering the fast food chain more and more everyday and growing faster and faster. It’s not all about hamburgers and fries anymore. There are chicken, salads, appetizers, pizza, pasta, and so much more entering the market everyday. Today’s society has become very health conscious leaving a large space for new products in the fast food industry. B. McDonald’s could expand its market and products in the aspects of the more health society by developing more health conscious foods such as chicken products or a veggie burger. They could also come up with their own brand of sauces. Make McDonald’s ketchup, mayonnaise, ranch dressing, salad dressings, and so on. In doing so, they reach a larger market of consumers as well as keeping up with today’s fast paced fast food industry. C. McDonald’s needs to look at their past marketing, product, market, products, sales, out, plan, organization, american, new, brand, firm, environment, very, research, need, price, needs, ideas, because, airlines, strategic, offer, much, mcdonald’s, make, gum, good, find, eagle, determine, data, consumers, years, top