Marketing

Marketing Randall’s Department Stores Randall’s had been very successful in building volume and gross profit dollars by increasing the frequency and variety of its sales events, but with continued promotional sales, and everyday low pricing in some departments they may have lost their customer’s confidence in the value of their merchandise. The pre-season, promotional sales, coupon sales and everyday low pricing in certain departments are sending a mixed message. It seems to me that they have to choose to either be in the market of ‘everyday low pricing’. or a mid-size department store. They have to consider who their customer base is and who their competition is, and I would think they would eliminate everyday low pricing. They carry many high quality brands with strong brand images, that don’t seem to fit into the EDLP system. For example, in the Men’s department, they were at risk of losing an important vendor who threatened to leave Randall’s because they did not want to be associated with EDLP. As it is now, as the retailer Randall’s is under pressure from the manufacturer to not mark down their products within a certain time sales, value, merchandise, carry, randall’s, pricing, price, low, even, eliminate, department, days, competition, successful, sale, quality, market, everyday, departments, volume, very, structure, strong, stores, store, stable, share, promotional, products, personnel, patterns, increasing, high, extra, events