Marketing

Marketing WHY MARKETING PEOPLE GET IT WRONG This article is an explanation on what is wrong with advertisement today. Many advertisements assume the primary function of advertisement is to communicate. Companies think “Tell more, sell more”. The idea that advertisement is a form of communications is deeply embedded in the corporate psyche. Many advertisements departments are now calling themselves the Marketing Communication Department instead. This name encourages advertising people to go in exactly the wrong direction. Advertising is not communications. Advertisement is positioning. The best advertisement communicates precious little about the product or service. The best advertisement now establishes and reinforces a position in the prospect’s mind. For example some companies sell their products but the consumer only knows that particular product as expensive and who the company is that makes the product. But the problem is when a company advertises, an individual mind advertisement, company, marketing, advertisements, wrong, should, product, position, mind, companies, communicate, trying, sell, primary, now, information, function, communications, best, article, advertises, way, types, type, two, try, today, think, themselves, tell, stuff, strategy, small, shocking, service, role