International_Marketing

International Marketing International Promotion and Advertising Advertising is a major form of promotion in international as well as domestic marketing. Promotion is the most visible as well as the most culture bound of the marketing functions. In the other functions, the firm relates to the market in a quieter, more passive way. With the promotional function, the firm is standing up and speaking out, wanting to be seen and heard. Promotion is defined as communication by the firm with its various audiences, with its various audiences, with a view to informing and influencing them. Promotion is aimed at selling products and enhancing the image of the company. The situation of the company and its product line often are not the same from one country to another. Advertising is defined as the paid communication of company messages Through impersonal media. The messages may be audio, as in radio; visual, as in Billboards or magazines; or audiovisual as in television or movie advertising. Advertising is used to achieve various marketing goals. The international advertising of a company is determined by two sets of rules, one is the internal situation of the company and the countries, advertising, media, one, international, fortunate, differences, company, availability, united, states, regulations, promotion, marketing, government, foreign, agencies, western, various, marketers, less, languages, firm, country, been, agency, advanced, two, situation, product, problem, often, messages, market, local