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建立人际资源圈Huffy_Sports
2013-11-13 来源: 类别: 更多范文
Huffy Sports
Junior Diagnostic Project
Huffy Sports
Table of Contents
Company Background
Huffy Sports Info
3
Product and Problem
3-4
What I Would Do
4
Consumer Issues
Perceived Risks
5
Problem Recognition
5-6
Consumer Search Behavior
7
Consumer Behaviors
7-8
Message Content
8
Suggestions and Analysis of Consumer Issues
Perceived Risks
9
Problem Recogntion
9
Consumer Search Behavior
9-10
Consumer Behaviors
10
Message Content
10-11
Works Cited
12
Diagnostic Project: Huffy Sports
Huffy Sports Company of Sussex, Wisconsin is the leading manufacturer of basketball related products in the world. Established in 1979, Huffy Sports built its company image through the production and innovation of backboards. Using backboards as its main product, over the years the company has expanded its product line with items such as the first glowing basketball, first ever lighted backboard, and the first breakaway rim. Because of the savvy, yet quality products that Huffy came up with, its no secret that they are proven when talking about the best products that the game has to offer. The reputation of Huffy Sports has driven the National Basketball Association, NCAA, and USA Basketball to make Huffy their officially licensed company.
Huffys Product and Problem
In September of 2002, Huffy Sports ran into a major problem with one of its portable basketball hoops.
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