Herbal_Essence_Ad

Herbal Essence Ad A “totally organic experience”' Everywhere you go advertising is all around us. It is important to study as it tells us about how the mind reacts to pictures, colors, and words and how the right mix of these tools can subconsciously force us into buying products that we would usually not consider buying. Rance Crain states: “Only eight percent of an ad’s message is received by the conscious mind; the rest is worked and reworked deep within the recesses of the brain, where a product’s positioning and repositioning takes shape.”(Kilbourne 74) An “Herbal Essence” shampoo ad uses many different advertising tactics to sell their products. The wording, coloring, and even the placement of the bottle all play into the advertisers plot to get people to buy the product; the whole ad leans towards being “natural.” The main picture in the advertisement is of the bottle at an angle with the shampoo exploding out of the top into flowers. What this suggests is that when the bottle is opened, the person is “hit” with a sudden powerful aroma of fresh flowers. The bottle bursts with natural fragrance. Also that the product is packed full of natural ingredients such as herbs and flowers. natural, organic, shampoo, ad, herbal, bottle, words, product, people, water, using, herbs, flowers, different, advertisers, advertisement, towards, read, pure, products, means, image, fashionable, even, color, being, advertiser, wording, word, women, whole, totally, think, suggests