Globalization_&_Marketing

Globalization & Marketing Globalization & Marketing At a top political and economic level, globalization is defined as the process of denationalization of markets, politics and legal systems, i.e., the rise of the so-called global economy. At a business level, we talk of globalization when companies decide to take part in the emerging global economy and establish themselves in foreign markets. First they will adapt their products or services to the final user's linguistic and cultural requirements. Then, they might take advantage of the Internet revolution and establish a virtual presence on the international marketplace with a multilingual corporate web site or even as an e-business. Overall, globalization requires a combination of linguistic, engineering and marketing knowledge that is not easily available. When it comes to globalization, international firms are taking a global perspective today to a much greater degree than in the past. Globalization is a particular way of looking at the markets of the world and a particular way of responding to international pressures. Basically, companies today are arranging their entire business structure to respond to global demands. There are many different things that are being done due to the effects of globalization: manufacturing is done at different global, marketing, japan, perspective, knowledge, different, japanese, business, world, globalization, international, might, one, while, take, structure, much, markets, language, hennessey, even, economic, country, context, companies, between, because, way, view, united, types, today, think, sullivan, states