E-tail_Vs_Retail__Best_Buy

E-tail Vs Retail: Best Buy E-tail vs. Retail: Best Buy When customers are asked to compare between shopping through the Internet or shopping at a retail store, the answer is always conclusive. They rather shop at a retail store than the Internet. Why would customers prefer shopping at a retail store' Is it because they do not trust the Internet' Is it because the store is a more rewarding and profitable experience' This may all be true but I believe that many retailers are using the Internet as a means to get customers to visit their stores. In my paper I will compare Internet and store marketing strategies using Best Buy as an example Statistics prove that a better shopping experience is directly proportional to repeat business, therefore, I visited both Best Buys website and the store to compare my shopping experience. My goal was to find enough evidence by comparing concrete criteria to determine which one was a better shopping experience the Internet or the store experience. I have separated my findings into four general categories: Product Pricing & Selection, Promotions (Special Offers), Marketing Communication and Customer Relationship Marketing, Pricing & Selection I randomly selected ten different Best Buy products from different departments to eliminate best, store, buy, internet, stores, customer, site, experience, web, service, offer, product, one, customers, shipping, however, found, both, products, offers, information, shopping, purchase, personal, marketing, increase, example, data, card, same, mining, credit, tv, special, return, purchasing