Four_Elements_Of_Promotion

Four Elements Of Promotion Four Elements Of Promotion • Advertising: Advertising involves paid, nonpersonal communication through various media with the purpose of informing or persuading communication through various media with the purpose of informing or persuading members of a particular audience. Advertisings main objectives for marketers to inform, persuade, and to remind. Advertising falls into two broad categories, which are, product advertising and institutional advertising. • Sales Promotion: Sales promotion is marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness. Sales promotions encourages interest from salespeople and consumer for both new and mature products, help introduce new products, encourage trial and repeat purchases, increase usage, neutralize competition, and reinforce advertising. Sales promotion complements advertising, and marketers often produce their best results when they combine the two. • Public advertising, through, selling, promotion, various, sales, promotional, products, personal, communication, two, relations, purpose, persuading, person, objectives, new, media, markets, marketers, involves, informing, firm’s, firms, customers, consumer, sales, public, personal, advertising, usage, trial, technically, suppliers, strategy