DDB_Worldwide_Service_Company

DDB Worldwide Service Company Outline: I. History II. General View III. Mission Statement A. Creative Pioneer B. Leader in The New Age C. Better Ideas and Better Results D. Trusting Relationships E. Integrity, Diversity and Respect F. Unquenchable IV. Structure V. Process VI. Compensation VII. Creative Thrust VIII. Motivation A. The Freedom from Fear B. The Freedom from Chaos C. The Freedom to Fail D. The Freedom to Be IX. Clients X. World Wide Service Offerings A. Consulting B. Marketing C. E-Commerce XI. Beyond DDB XII. What Is DDB Matrix' XIII. What Does DDB Do' IL. How Does DDB do it' A. Techniques B. Analytical Issues C. Data Requirements D. Econometrics L. Numbers I. History: A half-century ago advertising was a science and consumers were the marketer's unsuspecting subjects. Instead of accepting this status quo, Bill Bernbach founded DDB with a different point of view from any other advertising agency. He insisted that communications were an art form - something best practiced with wit, humor, intelligence, and an honest respect for the customer. In short, Bernbach took the industry from science to humanity. A half-century later, DDB faces a new industry that is similarly mired in the cold constructs of science. DDB’s managers face vast information networks that connect millions of people, yet these networks still feel cold, lonely and lacking in human depth. DDB is working in a digital environment that functions, but rarely delights. This, of course, cannot stand. DDB’s managers have founded a new company that is based on a ddb, marketing, way, new, creative, clients, time, media, strategy, ideas, world, results, company, brand, beyond, work, through, people, must, fear, every, econometrics, change, better, advertising, traditional, talent, sales, relationships, play, matrix, management, freedom, different, ddb’s