Cross_Culture_(Mass_Communication)

Cross Culture (Mass Communication) CROSS CULTURE (MASS MEDIA) Introduction In any daily routine life, people do tend to keep themselves busy all the time by reading newspaper, watch television, listening to the radio and reading other print media production. But in the other hand, imagine your life without all this kind of media, life would be bored and dull, and that goes to the olden times whereby advanced technology weren’t existed. Later then, our world continues to change rapidly with more advanced, more globalizes in a way makes more competitors in defeat with others in world of advertising industries, therefore business were expand to new market tremendously and that is what the advertising agencies are for. In the advertising line, as an advertiser job is to sell clients product to the consumer through the use of a selected medium. Through this, as previously I was saying that more and more marketer and advertiser are existed and more advertisement are been created. In addition, there are various types of media and it is categorized as Mass Media. Mass Media is basically known as Mass Communication. In any reference books has the same statement meaning of what communication is. This are one of the books media, advertising, world, communication, product, pr, people, mass, consumer, through, new, messages, audience, advertisement, society, others, important, basically, tv, radio, process, example, advertiser, whereby, very, stated, promote, now, magazine, government, advanced, therefore, role, public