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建立人际资源圈Citigroup_Inc.
2013-11-13 来源: 类别: 更多范文
Citigroup Inc.
Table of Contents
Identification of the Company 1
Name and Stock Exchange Symbol 1
Subsidiaries 1
Objectives and Goals of the Company 2
Business Involvement 2
Objectives 2
Goals/Mission Statement 3
Internal Structure and Operations of the Company 5
Board of Directors 5
Business Heads 5
Available Resources 6
Marketing and Advertising 6
External Environment of the Company 6
The Dow Jones Diversified Financial Index 6
Competitors 6
Rankings and Market Share 7
Competitive Factors within the Industry 7
Consumers of Services 7
Suppliers of Raw Materials and Services 7
Potential Entrants into the Industry 8
Competitor Profiles 8
Strengths and Weaknesses of Competition 8
Market Opportunities and threats to the Industry 8
Environmental Scanning 9
Economic Conditions 9
Government Regulations 9
Technological Developments 9
Reference Section
..12
Works Cited
..14
Citigroup, Inc.
Citigroup Inc. travels under an old umbrella and pours on the competition. Predecessor Travelers Group was founded in 1864 by businessmen in Hartford, Connecticut. Travelers soon added life insurance, annuities, and liability insurance; in 1897 it issued the first auto policy. It later added group life, and sold President Woodrow Wilson the first air travel policy (Hoovers, xxx).
One hundred and two years later, the newly consolidated Citigroup ranked first in assets with $82.1 billion, first in earnings with $9.994 million, as well as first in revenue with $82,005 million.
Citigroup, a Dow 30 company that flashes a C on the ticker, has made quite an impression on the stock market since Sanford Weill constructed the 1998 merger that combined Travelers Group and Citicorp. It
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