Apple_Computers

Apple Computers Introduction Apple Computers was formed in a garage by Steven Jobs and Stephan Wozniac, two men who dropped out of college in 1976. They worked to produce simple computers that did not come with monitors, keyboards, and a few other accessories. They continued to produce other models that ultimately flopped until they reached market success with the Apple Macintosh. The Mac’s rapid popularity soon established Apple as a leader in the expanding computer industry. The computer was stated as “For the rest of us.” Apple Corporation wasn’t only about computers, it was also about culture. From its garage birth, Jobs and Wozniac engraved their personalities on the Computers culture, so much that their significance lasted longer then they did. This culture included a do-your-own thing as well as an ignore-establishment clause. This leads the way to a unique culture of rebels at work, right down to the pirate ship flag waving above headquarters. Scorning dress codes and formal meetings, Apples unique culture led to a few successful computer operating systems and a number of successful products. The do-it-your-own-way culture did lead to some strife within the company, putting the inventive gear heads (engineers) and wizards (programmers) against the managers that Jobs apple, computer, stores, customers, company, products, new, market, should, retail, product, sales, one, strategy, image, need, increase, culture, computers, order, microsoft, focus, because, ‘mac, time, strategies, share, needs, man’, made, inventory, help, first, current, competitive