Analyzing_Web_Sites

Analyzing Web Sites Executive Summary This paper examines in detail the company web site of Smith and Jones and the many parts that comprise it. Smith and Jones is a local advertising agency that is based in Troy, NY. Its work typically involves the development and implementation of effective marketing and promotional activities for companies that wish to increase their overall market share and revenue. The company moved to Troy, after having outgrown its previous headquarters in West Sand Lake. Their gross revenue was around $3 million, up from $2.8 million in 2000 despite many other large advertising agencies losing substantial sums of revenue. Their clients include Health Quest, a Poughkeepsie-based regional health system, and Hudson Valley Federal Credit Union, also of Poughkeepsie. They worked with Cellular One as well as GE Plastics. Much of the material included in the paper was taken from extensive research on the many aspects of Internet marketing and from experts in the business world. My major conclusions are as follows: · Audience- the Smith and Jones audience consists of local area companies that need assistance in the development of their marketing campaigns, who are also in competition for valuable market share and business smith, jones, site, brand, must, marketing, company, even, customer, web, through, strategy, one, branding, way, intent, work, time, strong, program, consumer, offline, message, jones’, however, firm, elements, designed, customers, create, companies, clients, campaign, advertising, possible, people