Analyzing_Ads

Analyzing Ads Ad #1: Budweiser Ad The advertising technique that I think this ad is an attention device. It shows a good-looking model in a bathing suit holding a bottle of Bud. The girl alone grabs your attention and makes you want to look at the rest of the page. In addition the advertiser uses white writing on a red background that also caught my attention. I believe the advertiser also uses emotion appeals and suggestion of uniqueness in its slogan. The slogan states “ Confidence is the sexiest thing you can wear. LIVE LIKE A KING.” The slogan gives somewhat of an emotional appeal because being sexy and being a king taps into your emotions. At least it did mine. It sort of says that if you drink a Budweiser that you would be equal to being very good looking at have other look at you. Ad#2: Hairclub The advertisement for Hairclub uses an attention device and visual imagery in the ad. It is a full page ad, again showing a good looking male and female wearing bathing suits, both with a full set of hair. In one sense the man’s full head of hair ad, product, says, car, picture, shows, attention, slogan, men, hairclub, good, being, tiburon, statement, somebody, sense, razor, page, looking, look, hair, emotional, dealer, class, appeal, advertiser, advertisement, very, todd, technique, suggests, states, somewhat, out