Subway_Restraunts

Subway Restraunts Title of Assignment: SUBWAY RESTAURANTS & FRANCHISE CHAIN CERTIFICATE OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Subway’s Short History It was the summer of ’65 when Fred DeLuca and Dr. Peter Buck opened the first Subway restaurant in the town of Bridgeport, Connecticut. Over the last decades that ones restaurant has grown into an international phenomenon. Fred Deluca was 17 years old and needed money for college tuition. When he asked family friend Dr. Peter Buck for advice, he hoped that Pete might offer tuition loan. Pete’s unexpected guidance was, “You should open a submarine sandwich shop”. That was the start for young entrepreneur DeLuca. They keep their brand image fresh. That was including appearance of their restaurants. Pete did offer a $1000 loan to this enthusiastic young student; and within a month, on August 28, 1965, the first location opened in Bridgeport, Conn. That was subway, advertising, restaurants, market, food, subway®, subway’s, healthy, image, sandwich, local, chain, success, place, national, strategy, restaurant, fresh, fred, deluca, world, via, tv, quick, put, promotion, product, price, prepared, menu, media, key, fast, customers