Case_Analysis_-_A_Tylenol_Crisis

Case Analysis - A Tylenol Crisis Introduction The following paper will discuss the effectiveness of the communication between Johnson and Johnson in regards to the Tylenol crisis and its intended publics. It will identify the publics involved while differentiated between internal and external. Further discussion of the impacts of the communication, how and if it could have been done more effectively will take place. Public relations tools and techniques, along with benefits and risks will be identified, and the paper will conclude by discussing, what could done differently, had this crisis occurred today. Effective Communication The Tylenol Murder case is a perfect example of an effective public relations campaign. These incidents occurred over a four year period of time within the same company. Bottles of Tylenol Extra Strength Capsules had been tampered with, and people had taking the medication for simple reasons, and died. The first thing that Johnson and Johnson did in the face of this crisis was to recall 93,000 bottles of the extra strength Tylenol capsules associated with the murders and then five days later when a copycat poisoning occurred Johnson and Johnson recalled all extra strength Tylenol bottles at a cost of more than 100 million dollars (Seitel, 2004, johnson, publics, tylenol, public, relations, media, information, crisis, company, campaign, quickly, one, communication, tools, strength, spokesperson, occurred, extra, effective, way, today, seitel, same, involved, impact, done, case, capsules, bottles, 2005, 2004, truth, techniques, room, risks