Coca-Cola_Company

Coca-Cola Company “Coca-Cola Company” The company that I chose to analyze is the Coca-Cola Company. Founded in 1886, it has now emerged as the world’s largest manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 300 beverage brands. The corporate headquarters are located in Atlanta, Georgia, but there are local operations in over 200 countries around the world. Coca-Cola was first marketed as a soda fountain drink in 1886. At that time, one glass sold for only $0.05. Sales of the fountain drink grew rapidly but it wasn’t until the Company began bottling its product that the beverage became known worldwide. At first, Coca-Cola was only being sold in a common glass bottle named a Hutchinson. Joseph A. Biedenharn sent a case of the soda to Asa Griggs Chandler, the owner of the company at the time. Apparently, Chandler liked the product but he made no moves to further production; instead he just focused on selling the drink from soda fountains. It wasn’t until 5 years later that two Chattanooga, Tennessee, lawyers realized that they could make a great profit from the Coca-Cola name brand. These lawyers, Benjamin Thomas and Joseph Whitehead met with Chandler to discuss obtaining full company, coca-cola, successful, products, year, one, make, sure, great, consumers, bottle, both, beverage, began, time, think, shareholders, quality, profit, possible, pepsico, operations, net, market, main, greater, glass, doing, companies, bottling, about, years, today, soon, sold, soda