Subliminal_Message

Subliminal Message Modern advertising companies rely heavily on subliminal messaging to entice their target audiences. Advertisements are often crafted for the purpose of appealing to specific characteristics in the hopes of drawing the attention and appealing to the senses of prospective buyers. Tobacco companies have become notorious for the implementation of such techniques. The images portrayed in many of “big tobacco’s” ads stimulate a variety of senses and emotions. One common tactic used by Camel cigarettes (a subsidiary of R.J. Reynolds Tobacco Co.) is to isolate and promote life’s pleasures, and American patriotism. A specific Camel ad found in Elle, a common, upscale women’s magazine is a perfect example of such advertising. “Pleasure To Burn” is the slogan centered upon the advertisement’s page. Above the slogan, “CAMEL” is written, all letters in Camel’s trademark font. A beautiful orange sunset serves as a mesmerizing background to an attractive, young women relaxing and enjoying a cigarette on the back of an old classic car. The image is painted in the style of the early ‘50s “pin-up doll” image. Smoke lazily wafts up through the lettering from the cigarette positioned directly beneath the word “Burn”. The woman relaxes lazily, eyes closed, facing up towards the subliminal, message, camel, ad, uniform, pleasure, one, images, classic, waitress, upon, orange, further, cigarettes, cigarette, car, camel’s, american, woman, target, specific, serves, sense, rather, magazine, jane, independence, implies, imagery, female, every, elle, burn, appeal, young, world, women, without