Photography_As_Pop_CUlture

Photography As Pop CUlture Photography as Popular Culture The introduction of the Kodak camera in 1888 brought about massive, permanent changes in the world of photography. The Kodak was preloaded at the factory with sufficient film for 100 exposures. When the roll was finished, the entire camera was returned to the factory in Rochester, N.Y., where the film was developed and printed and the camera reloaded. In a single stroke, George Eastman had created the class of amateur photographers, those who wanted to take pictures but were unwilling to deal with the darkroom mechanics of the photographic process. The sales motto "You press the button, we do the rest" accurately summed up the new system. In 1900 the marketing of Eastman's Kodak Brownie #1 popularized photography even further. At a cost of $1.00 for the camera and 10 cents per roll for the film, the Brownie put a basic photographic system within reach of virtually everyone. The continuing improvements of sensitized film products were paralleled by the development of more sophisticated cameras. The first optical rangefinder became available in 1916, and a very high-speed lens, the Ernostar, which had an effective kodak, camera, film, cameras, photography, first, roll, photographic, made, even, 620, world, war, very, take, systems, system, super, process, press, pictures, market, introduction, george, factory, exposure, eastman's, button, brownie, available, appeared, amateur, within, wanted, virtually, view