Media_Saturation

Media Saturation As society becomes saturated by media coverage and new technology advances upon our social institutions, the debate about media effects rages on. Regardless of stance, it must be conceded that the flow of information has drastically altered the way we function as a group. It is often difficult to determine how we should gauge media’s influence on our behavior. It can not be measured simply as a cumulative total of our actions, and we must always consider the countless other factors that can influence decisions people make. Because of the obstacles in calculating the effects in concrete terms, many experts use a theoretical approach to explain what media does and how it changes our actions. Some go so far as to say that media or technology drive change in our society, a view known as determinism. A widely held view places responsibility for change on both media and technology, and culture as well. Although innovation benefits many, there are also groups to whom it is a detriment. Some feminists feel that throughout history, development of technology has frequently proved harmful to women. But as post-modernists point out, it has allowed all people to express themselves more freely and easily. Those with the most to lose in our society are frequently technology, people, media, gap, women, way, out, efforts, changes, access, world, work, view, society, relationships, must, minorities, keep, jobs, internet, influence, frequently, driving, communications, close, change, been, because, attempt, altered, actions, wrong, workers, within, widely