The_Unlimited_Truth

The Unlimited Truth “There is no choice but to navigate, sink or swim,” according to Todd Gitlin, author of Media Unlimited. Sounds vaguely like a threat. It’s a strange and somewhat unnerving experience to hardly recollect how you spent an evening, yet there seems to be something about our contemporary media that defies long term memory. What we are experiencing, much like globalization itself, is merely an intensification of processes long since at work, to which we have become accustomed to through a culture that values innovation, speed, and ease of use. As workers waste away in soul crushing conditions, their need for sensation is fulfilled by various media, which deliver disposable emotions through ready made narratives and escapist dramas. From news broadcasts to sitcoms to movies, media offer emotional investment with an escape clause, satisfying the modern creature with adaptable feelings that can be turned on and off at will. The evolution of the word “media” from a simple collective noun to a representation of an entity, says a lot about humankind’s changing consciousness. We have felt, seen, and become the media, they are us, the whole 24/7 brain bulging shebang. Think about a typical day in any American’s life. You wake media, become, time, about, come, we’re, take, society, must, lives, information, day, world, while, through, television, technology, supposed, ready, out, living, little, life, grow, fast, even, end, choice, back, yet, word, what’s, way, tomorrow, today