Film_Industry

Film Industry As denizens of today’s media-saturated environment we have become inured to the presence of advertising and commodified imagery wherever we turn. It is has thus become all the more important for us to try and understand the history of the “image” as we understand it today. In America everybody is but some are more than others. -Gertrude Stein Famous people fascinate us. Particularly in America, where the culture of the American Dream and the cult of success are woven into the fabric of our everyday lives, celebrity informs both our sense of individual identity and our relations with others. However, fame functions differently for different segments of the population. For those running the entertainment industry, stars are investments, integral components of elaborate marketing strategies. For audiences, stars are objects both of desire and of loathing, identification and alienation. For the stars themselves, the experience of having a public persona is both a marvelous social opportunity and an enormous private burden. Cultural critics of the modern era tended to critique or celebrate stars as expressions of the American ideology of individualism. More recent cultural critics have tended to see stars as embodying anxieties about gender, sexual, racial, and ethnic identity. Focusing principally, though not hollywood, stars, film, both, style, king, cultural, new, films, directors, critics, classical, television, studios, story, others, marketing, america, #8212, understand, tools, today, through, terms, tended, success, study, studies, stardom, social, recent, profoundly, products, production, over