Spelling a single sale

下面为大家整理一篇优秀的assignment代写范文- Spelling a single sale，供大家参考学习，这篇论文讨论了拼单销售。拼单销售，指的是企业在调整网络销售方式的时候采取对一件商品满足多少个人才能发货，以提高销售数量，增加利润。企业采用拼单销售模式，降低销售价格，提升销售数量可以使企业利润不会因为外部市场价格变化受到太大影响。其实拼单销售也是团购的另一种说法。

In recent years, with the continuous improvement and improvement of national policies, China's economy has achieved unprecedented rapid development. However, no matter it is a production enterprise, a sales enterprise or other enterprises, with the help of national policies, the economic interests of enterprises are also increasing day by day. Therefore, it is necessary to discuss the impact of single sales on the economy of enterprises.

Consolidated sales refers to the enterprise in the adjustment of the network sales mode to take a product to meet the number of personal delivery, in order to improve the sales volume and increase profits. As we all know, in recent years, enterprises have developed the way of selling goods from renting stores to opening stores on the Internet, which is known as "e-commerce". E-commerce provides a lot of convenience for people, enabling consumers to buy the goods they need without going out. For consumer mass is a huge benefit, not for don't have the energy to work also to need to go shopping for the required items and worry, don't have to go to school because no time shopping for needed supplies, not to mention sad can't shopping because of the bad weather, which can buy on the net, when consumers are free around taobao, Tmall, Vipshop, spelling and so on, a lot online sales platform really did it only did not expect to buy, no online sales don't sell. This is the development of online sales.

In this case, consumers will find the goods sold online are much cheaper than those in stores. This is inevitable, after all, store sales have to pay a lot of fees, including store rental fees, employee fees, freight fees, miscellaneous fees and so on, which all add up to a large amount of RMB. But at this time consumers will have questions, such as why not go to taobao, or other network shopping platform? This makes the network shopping platform quickly recognized by consumers.

With the emergence of various network shopping platforms, the pressure of network sales enterprises also increases. How to increase the sales volume of enterprises' own commodities on the network shopping platform has become the long-term focus of enterprises. However, the vast majority of consumers' consumption concept is not easy to change, and comparison shopping will affect business sales in the long term. So when the single sales approach began to arrive, it was more satisfying for some consumers. So, what impact does single pooling have on the business economy? In the absence of single sales, network sales platform users or buy each, but a long time also can not resist the loss of customers because of various factors, network sales also have to continue to operate. Consolidation can bring down the price of goods. The low selling price of goods will increase the sales volume, which is the low profit and high turnover in western economics. Enterprises adopt the single-order sales mode, reduce the sales price and increase the sales volume, so that corporate profits will not be greatly affected by the price changes in the external market. In fact, group purchase is another way of saying group purchase. In recent years, pinduoduo industry should be the hottest pinduoduo software, pinduoduo sales model is very distinctive, so here we choose pinduoduo as an example for analysis.

The use of low price sales, not only increase the attention of consumers to the single sales enterprise's products, but also indirectly make customers become product salesmen. In the single platform, to pinduoduo in a certain brand of products electric rice cooker and a certain brand of shoes for example, taobao with the same brand of model electric rice cooker price is more than 300 yuan, and in pinduoduo to share with others to put together only 250 yuan; The same shoes on taobao jingdong price up to 120 yuan, and in pinduoduo only 70 yuan. First of all, when sharing, sharing invites people in need to share, which increases the sales of enterprises. Moreover, many people create a single order for a product, so that more people share and invite people in need to participate in the single order. Tangible and intangible results in a certain increase in the sales volume of the product, thus improving the sales profit of the enterprise. Secondly, discuss the influence of sharing behavior on enterprise economy. The act of sharing is the invitation to share. In creating a spell after the completion of the single payment, spelling a single machine will prompt you to share with friends and share to the circle of friends, there are hints of the single time limit, the actual you increase the psychological pressure of the single consumer, let consumers worry about whether the choose and buy goods will because time is not enough, did not gather full spelling a single number and for consumers to increase the sense of urgency, makes consumers make sharing behavior, promote to consumers. Others, whether they bought it or not, got some information about it on the single platform. This is the indirect promotion of products, which makes enterprises spend less money to make a small advertisement for the products sold by their own enterprises. When a little makes a great deal of the enterprise's sales cost, so that profits have a certain increase.

That is to say, for the peers of other enterprises who sell goods on a consolidated basis, the use of consolidated sales will exert certain pressure on them. For example, buying a short sleeve on taobao costs 45 yuan, and the same short sleeve costs 15 yuan on spell duo duo. Obviously, the amount of money spent on taobao is three times as much as the amount spent on the platform with the profit model of single order, which makes the enterprises with the single order sales model have certain advantages in price competition. But the fundamental source of corporate profits is consumers. If consumers pay more attention to the quality of second commodity price, so they may choose the Vipshop, jingdong not spell such as single formal quality better of choose and buy goods, but for spelling a single enterprise's economic profit impact will not be too big, because according to the investigation to spell a single sales enterprise in the face of consumers from the three or four line city for the most part, while China is in the majority with three or four line city. Therefore, enterprises whose sales mode is based on single order will occupy a larger market sales area than those whose sales mode is based on non-single order, which will also increase the economic profit space. This is an external impact on the enterprise, but it is counterproductive to the enterprise itself.

Although it is beneficial to enterprises, it also has some disadvantages. For example, some enterprises reduce the selling price of products so as to increase the profit margin, so as to change the cost budget of producing and selling products and reduce the cost of producing and selling products, or choose lower-priced products as their selling products in other enterprises, so as to earn more profits. However, low-quality products will inevitably reduce consumers' trust in products and platforms, resulting in loss of customers and thus lower sales revenue. Therefore, this requires enterprises to hold the bottom line of quality, reduce the cost of selling goods, and insist on ensuring quality, so that enterprises serve customers satisfied, in order to retain customers, make plans for the future of enterprises, so that enterprises can maintain and develop the economy.

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