Hegemony

大众传媒加快传播信息，特别是文化元素，引导人们在不同的思想方向。同时，意识形态对霸权的影响的一个原因是，它可以在一个种族中获得社会的同意，即一个人的同化。社会化的同意，更有效的力量，需要文化的传播，大众媒体，使其实现，如电影，电视，互联网等。

In this week, I have read articles of Hegemony written by James Lull and The Orientalization of Disney’s Cartoon Heroines From the Little Mermaid to The Hunchbak of Notre Dame by Celeste. The former article mainly talks about the process of hegemony and gives an introduction of an idea of a counter hegemony theory, which points out that it is the ideological influence that is more crucial now than before instead of the economic factors. The later mainly analyzes the orientalization of the heroine character in the animated films and puts forward how the representations of gender and cultural difference operate in those films, thus raising two issues at the end of the articles. Rereading these two articles again, I find that both articles indicate cultural factors that influence people’s life, which can contribute to hegemony largely and plat an important role in teaching people’s next generation and their generation.

After learning this week’s modules, I understand that hegemony utilizes a new form to spread, and will have deeper and more profound influences on other countries or cultures than before. As for the hegemony, it is known to us that the ideology of hegemony was produced last century and is always hot debate all over the world. At the beginning of the hegemony, economic factors were the leading factor of the hegemony, while ideology influence by the means of mass media gradually replaced the economic factors as the essential factor with the development of science and technology. Mass media speed up the transmission of information, especially the cultural elements, and guide people in different ideological directions. Meanwhile, one of the reasons that ideological influence on hegemony is that it can acquire social consent to a race, that is, the assimilation of one people. Social consent, more effective than force, requires the spread of culture, and mass media make it realized, such as the films, the TV, the Internet, etc.

Nowadays, many developed countries, especially the USA, try to spread the hegemony, wishing the whole world is ruled by one ideology. With the quick development of science and technology, they have more ways and forms to spread hegemony. For example, America tries to use their film industry to propagandize their way of life and political ideas, such as democratic idea. Hollywood films in America are one of the most important means to permeate their ideas and ideology. The ideas and ideologies presented in the films are almost the same as American actual ideas and ideologies in the real life, which can publicise American culture and ideas effectively and profoundly and thus carries out the spread of hegemony over time.

Luckily, with the rise and development of hegemony, an idea of a counter hegemony ideology, an ideology that resists the dominant hegemony, appears and develops a lot after its appearance. From the article Hegemony written by Lull, I understand that counter hegemony becomes a trend, which is formulated in process of communication, such as interpretations, social circulation and mass media. Learning this, when facing hegemony, I will try to announce it to people and let them know more about the counter hegemony. Meanwhile, knowing the forms of hegemony, I can fight against hegemony more pertinently and effectively. For example, I will pay more attention to my ideas and behaviors when I see American films. I will think about the ideas or ideologies presented in the films and treat them properly to form a good value principle, rather than pursue or imitate the American ideas in the films blindly.

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