different kinds of alcohol.

关于不同种类的酒精~

After taking a look at this pre-gaming observation, I have found that they observed quite a few phenomena during the pre-gaming. When the home party began, among all the people that had been there, 2 of the girls were drinking tequila, 2 were drinking champagne and 2 others were drinking beer. Based on the feeling that the girls were so overwhelmingly excited, they still seemed to want to drink as much as they could take even though the tequila was the only real hard alcohol that was being consumed at that time. Moreover, after drinking at the home party, most of the girls re did all of their makeup from the day and re did it all because they all want to be “buzzed” before going out to the bar for having the extremely over priced drinks at club. Because of that, most of them said that they used lipstick they normally would not have used when they were going out usually. Also, due to the fact that this kind of party is a girl’s 21 birthday party, the shaking or exploding champagne thing that her friends made her to do was something that she would not have even thought to do before turning 21. As they mentioned, it seemed like some type of ceremonial act that symbolized a “coming of age” since she was turning 21. What’s more, about their topic at the party, I have found that while they were drinking, they were all gathered and talking about what had gone on during the week and how they were all looking forward to going out. Besides talking about the things that were going on during the week, a girl also brought up old memories and stories from previous night they had all gotten together. Well, according to this group’s observation, there was only one girl who took the shots that can be inferred that she was drinking to try and blow off some steam from the week while they were playing the game “Kings Up”. Since she was taking shots, people can know that she wanted to get drunk as fast as possible instead of drinking at a slower pace with beers or mixed drinks. Last but not least about the phenomena is when they decided to get an Uber, because it is a signal that everyone at the pre-game was planning on getting drunk that night so that no one was going to drive to the party.

As for the marketing implication, in my opinion, beer is still the alcohol product that most young people can afford to drink in a party. Beer is a great alcohol to match with snacks, such as beans, chips, etc. As the observation made by this group, people that drink beer is still the majority. Even though sometime some people want to drink wine or tequila, they should consider much about their affordability. If they cannot afford it, there is a great possibility that they will drink beer instead of tequila. Well, despite of that, the market of tequila has a lot of potential, because the one that hold a party will always be the wealthy person. Also, if a person wants to come to party, he will probably bring beer, wine or tequila to come to show some kind of respect and politeness. Furthermore, drinking tequila in a party will be a great way to activate and light up the whole atmosphere in a party. Tequila is the alcohol that can make people excited of which beer can not do. So, if it is okay, an appropriate amount of tequila is perfect fit for a party. What’s more, due to the different style of a party, the alcohol can be changed. As for the advice for those marketing managers, I think that they should broad their view to those consumers and potential clients. Even though the amount of people who drink beer is of the majority, the market for wine and some kind of alcohol like tequila have a huge potential. They need have the concern that make people feel like that drinking tequila in a party can be the lighter among all the party people, and also activate the whole atmosphere. As far as I am concerned, they can have the strategy that sells more beer in every sorts of field for them to hold a party or random meeting. The beer should be set in the best position that everybody can immediately see it once they go into a shopping mall. Moreover, the red wine and other kinds of liquor should be placed in the second or third showcase. Even though it is quite expensive, you never know who is going to but it to make the party more excited. Therefore, if a party is a high standard commercial one, then red wine is undeniable. In all, different party style needs different kinds of alcohol.