服务承诺
资金托管
原创保证
实力保障
24小时客服
使命必达
51Due提供Essay，Paper，Report，Assignment等学科作业的代写与辅导，同时涵盖Personal Statement，转学申请等留学文书代写。
51Due将让你达成学业目标51Due将让你达成学业目标51Due将让你达成学业目标51Due将让你达成学业目标私人订制你的未来职场 世界名企，高端行业岗位等 在新的起点上实现更高水平的发展
积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈美国论文代写精选：Marketing Mix of a Fitness Center targeting
2017-04-11 来源: 51due教员组 类别: Essay范文
Although marketing mix of 4Ps was introduced in 1960, it is still used to help business to make out their plans. To say it more specifically, it should include four categories in the framework: product, price, place, and promotion.
This imaginary fitness center of mine is targeting the group of people who want to lose weight. Therefore, everything in its business plan should focus on “Losing it”.
Product
All the training products should satisfy the clients’ need to lose weight. The center needs to bear in mind what the customer want from the fitness products. First, general classes should design to help participants to lose weight bit by bit. Next, there should be a personalized timetable or “Losing it” procedure for each of the customers. All their training and weight reducing outcomes are closely monitored, and their timetables are then changed accordingly. Last, but not least, for those who have special needs, the fitness center should also provide them personal trainers who conduct one-to-one classes, and advise on individual basis.
Price
The price should reflect the value of the product to the buyer. The price should be based on market average of similar products in order not to lose foot in the fierce competition. General class clients should pay less than personal class takers. For those who take personal classes, they would have less price elasticity, and enjoy the benefit of one-to-one comfort -ability. Therefore, it is OK for the center to add more value to the private training sessions.
Place
The fitness center should locate near a relatively well-off community. Professionals are more likely to watch out for their weight than the others after work or during weekends. Or, a second best option would be located near college or universities, where people notice their weight and have time to go to gyms.
Promotion
Promotion is one of the most important things for a business. At the start-up stage, the fitness center should charge less for customers than the nearby facilities to attract more clients. Then as the customer group stabilizes, the center should offer loyalty cards to make them stay. The loyalty cards should also include benefits of cheaper price when bringing along a friend, and introduction fee for introducing a new customer to the center. The idea is to bring in more new customers and keep them as long as possible. The form of promotion must be versatile. There should be ads at every accessible place. Internet ads should be seen from local forum, twitter, and Facebook. Paper ads should be seen in the nearby communities, and also outside the walls of the fitness center. Also, ads in nearby transportation points and coffee rooms are also effective based on the nature of this product.
