通过乔布斯书籍谈对互联网传媒的个人见解--Essay代写范文

Essay代写范文:“通过乔布斯书籍谈对互联网传媒的个人见解”，这篇论文主要描述的是我们生活在一个信息传播高速发展的时代，互联网媒体的出现使得传统的报纸杂志媒体迎来了前所未有的发展危机，传统媒体的利润空间不断缩小，本文通过乔布斯的书籍作为切入点，巧妙的叙述了作者对于互联网传媒的独特见解。

You must be familiar with these two books:Googled:The End of the World As We Know It”and“Steve Jobs”by Walter Isaacson. The books talk about the most important tools in modern life, the great people behind these tools and reviews on the development of media and internet in reader’s countries. We will devide into four parts to discuss this topic as following.

1.Summary of the two books(Googled:The End of the World As We Know It”by Ken Auletta;“Steve Jobs”by Walter Isaacson)

We are living in such a turbulent and rapidly changing era:newspaper goes bankrupt; maganizes are on sold in low price; profit space of Book publishers is malicious extruded; Broadcast networks are crazaly to reduce the cost of production ; CNN reports a lot,but people hear less; Being redefined the concept of community and privacy; The concept of copyright and piracy is head; the form of  reading and handling Public information  has changed completely.

With traditional media whoa and moan,in the process of evalution cruelly,new medias are panic, anger, awkward and confused.With the the opinon of author, by Ken auletta, a famous media critics who won people respect of. most media companies are imperceptibly when they are facing with the impact of digital technology, this is really can not forgivable!

The first sentence of This Country Has Been Googled is a brief summary on how Google has changed the media world. In the book, Auletta enters into the minds of top managers,executives,engineers as well as other successful people in the industry to explain how Google has become the media giant as it is today.

Ken Auletta has examined Google in a microscopic way in this book to use the case of rising of Google probing into the internal operation mode of media enterprises and the future of media industry. He also discusses mistakes made by Google. First, Ken Auletta describes the establishment of Google search, Gmail, Google maps, Google earth, and other far-reaching project. Then he analyzes interest confliction which is the strained relations between the great progression of Google and its faith of not being evil. This faith put a limitation on mathematical algorithm which almost can solve everything. and the confliction between the Google engineers who need more data users and the general public who are concering with their private problems(Dean, 2009),.Google has become the dominant media player in the word,and its goal is to further expand the scope. Initially created by Larry Page and Sergey Brin in a garage, Google has now grown into a global behemoth. Can it maintain the speed of innovation? Or this seemingly invincible company will be able to make the same mistake which xerox and general once made?

Googled"is not only the comprehensive study of the most powerful digital company of the media industry's,but also is required to understand all the truth of new media.

"Googled" is not only the comprehensive study of most powerful digital company in the media industry's , and is also required to study the truth of all the new media (Wilbers, 2012)." Googled" applies for the professionals in the IT filed and the most part of Internet users. "Ole tower selected the incomparable path, with unique and very exact methods to describe the new Internet revolution.

Steve jobs is a creative entrepreneur who with the splendid life like a roller coaster and the sharply agitated personality, the pursuit of perfection and the passion of never give up.Steve jobs create the personal computers, animated  movies, music,phones, tablets,and digital publishing and so on, these six great industry leads to disruptive changes (Wikipedia, 2009). his'personality often make the people around him anger and despair,but the products he created is closely related to the individual character, completely indivisible, just as apple's hardware and software.

More than two years time,more than 40 times talking with Steve jobs face to face,and the no limited interview with more than one hundred family members, friends,Steve jobs,competitors,colleagues,have created the sole biography.The story of Steve jobs,both are instructive and alarming,filled with lessons about innovation,character,leadership,and values.

After graduating from high school in 1972, Steve Jobs studied only one semester in Portland, Oregon.  In 1974 Jobs find a job to design computer games in a company. After two years, 21 years old Steve Jobs and 26 years old Woz established apple computer company in the garage of Jobs family.In 1985, Steve Jobs was awarded the National Medal of Technology by President Ronald Reagan, In 1996,the apple company invited jobs as a part-time consultant; Jobs was back to Apple as a chief executive in 1997. In 1997 Steve Jobsappeared in the cover of time magazine;In 2009 Steve Jobs was voted as the America's best CEO by fortune magazine during this ten years.He was the man of year of Times magazine in 2009. Last time,at the end of the interview,Mr.Isaacson ever enduring grief asked jobs,during the past 20 years he refused to interviewed by media,pay carefullly attention to privacy,why in the past two years began tso open his heart to talk about hinself for this book,Steve jobs said:"I want to be known by my kids,I won`t always with them,I want them to know why,and understand what I have done.Jobs revealed his true feeling rarely and took part in the booking writing. Jobs promised to Isaacson not to interfere the content of his autobiography,encouraged him to tell the truth.Isaacson wrote nearly 600 pages of text also shows a real jobs for the outside world. In the  point of specialized subject view, the publication of the biography of Jobs is a great event in the global publishing industry. Except for the memorial in display for jobs, but also greatly enhance the characters of  biography books which published in the global market,and improved the internationalization operation level, and creating a new development model of global for bestsellers books.

Jobs represents the ultimate icon of inventiveness and applied imagination in the era America trying to maintain its innovative edge and the whole world trying to establish digital-age economies(Wolf, 2009),. He knew that linking creativity with technology is the best way for value creation in 21st century. He has established a company combines imagination with great engineering perfectly. The biography of Steve jobs is the only authorized official biography of Steve jobs. And it has many editons about jobs' biography, but they did not get Jobs` authorization. And after the death of Steve jobs, Isaacson also have added some content about jobs in the last moment of his life.

2.Comments of the books(including the development and impact of the internet based on the content of the two books and their influence on the Mass Media worldwide)

This part can be based on the full summary of“Googled:The End of the World As We Know It”(in the followed page)and Steve Jobs’achievements in six industries:personal computers,animated movies,music,phones,tablet computing,and digital publishing.The development and rising popularity of network in modern society will impact heavily on goods production and people’s living, especially when network is widely spread and used in people’s daily life and goods production (Mediati, 2009),. The importance of network grows with time.

First of all, the network will promote the development of social productivity at a faster speed. Secondly, with the use of computer and network, the way of work and labor for personal human will appears many changes. we can predict that in the near future,through the computer network connections,  people can finish the work and learning tasks in home,allowing you to save more time to deal with some other things,making people get liberation in action and even thought.Again, the computer network will set up the management of electronic era. Finally, the computer network will also produce great inlfuence on common people`s life. It is possible to have new form of life for both private and public life in future due to network development. As communication among people gets easier, the relationship among people gets closer and hence smaller distance among people.

In fact,there are some bad effects,we must take suitable actions to this phenomena. It can be seen that in Steve Jobs’ whole life, he launched a series of product including apply type I and type II in early age, then the Macintosh, tablet computer, till ipod and iphone. The Mac OS is the easiest and most stable computer operating system. His effort has totally changed the direction of information technology development and even changed way people working and living.

Take the case of personal computer. Prior to the emerging of Apple II computer in 1977,  Xerox palo Alto research center had developed the first personal computer, Xerox Alto successfully in 1973. However, it was not launched as commercial product and hence had little impact on society. The apple II developed by Steve jobs and another apple computer company founder Steve Wozniak is different greatly, it is the goods at the beginning, and has won great success.The huge success of Apply II in Pc market has attracted attention of larger PC computers and promoted IBM directing its P & D in the area of personal computer. With the first IBM PC launched on the market in 1981,compaq in the United States, Taiwan's acer and other computer companies around the world, launched their own different types of IBM PC compatibles. PC is widely spread since then. A series of PC operating software including OS, Office, education software, games software. etc have been developed,including Microsoft products which makes Bill Gates becoming the world's richest man.

Probably Jobs did not anticipate the great influence of personal computer on hardware and software market when Apply II first introduced. However, time shows that the creative invention of Jobs has initiated all these achievements. Apply led by Jobs has launched a series of product and impacted greatly on various industries. The examples include the impact of iTunes and iPod combination on audiovisual industry, revolutionary changes in communication industry due to smart iphone impact, etc (YouTube, 2013). Thus,jobs's contribution to the human society,as U.S.President barack Obama has said,is"changed people's life,redefined the entire industry, showing the most rare skill of the history of mankind:changing the way of people seeing the world"In other words,the series artistic invention of Jobs for its,keen business vision,wrote a legendary that certain heroes create the times.

3 Answer the question:“If Jobs and the two Google founders(Larry Page and Sergey Brin www.liuxuelunwen.org/dxessay/ )were born in China,would they be as successful?

If Jobs and the two Google founders(Larry Page and Sergey Brin)were born in China,would they be as successful?Maybe not.Because the circumstances create heroes.The times produce their heroes.And there are different social environment and social system;different economy levels and government supports in the US and China.Certainly we can’t ignore their personal efforts,but this is not the dominate facters.

A hero needs a suitable environment and room to grow into an outstanding man, obtaining aspiration and benefiting the society. Jobs was an abandoned baby and raised up by adoptive parents. He finished high school but dropped out of college. He was indulged in rock and roll at young age, used to be crazy about hippie style and taken ecstasy. Judging from general secular standards, Jobs was not only a poor student, but also not a good young man. In fact, he could be a bad boy.

If jobs growth up in other countries,like him,grow up in a broken family,can not graduate from the university or drug addicts,almostly have no chance to earn success by their own efforts.Fortunately,he grew up in America,relative to the other society, American society focus on substance not focus on form, measure standards of a person is not their talents but their backgrounds. It is this relative tolerance,Can provide prodigal with the second or even third opportunities of social atmosphere,making these person without higher education,without money,without qualifications,but is creative, and also hard working young man Joys had chances finally soar, realized his"American dream" of  the individual,winning the President Obama final verdict of"America's greatest innovators.

Compared with Americans,Chinese people pay more attention to education and qualifications,apparently showing small space for swallowing a psychedelic "bad boy" but there are also some examples in which some peole with low degree,with no money,with creativity and hard working earn great success.If the society can be more tolerant, and the standars of measuring talents is not diploma degree,and give more development space and opportunities,then should be able to appear more famous persons,even a Chinese Jobs. Actually,as a"computer geek,Steve jobs is unique, if Jobs are difficult to change, then can we make some changes for the appears of china`s"Jobs". In fact,China's enterprises want to innovate and develop deeply, and move towards the world.Actually, striving to provide good growth enviroment for"Jobs"and"Apple"is the most important work need to do.Chinese people like to earn money stably,when they capital accumulated certain capital must hope to avoid the uncertainty of the industrial crisis,the wealth speculate to the more robust investment in real estate,and even many state-owned enterprises are setting up the property development company.The hot real estate industry in recent years, as it were,kidnapped Chinese manufacturing economy, also constraints the development of Chinese enterprises.Jobs will not be generated in China due to many characteristics of Chinese. The government and enterprises need to put in effort to improve this situation and raise public awareness to build a suitable environment and mechanism for future “Jobs”. First of all,our government shoud support and encourage enterprises to innovation,and establish an effective incentive system; Second,curb real estate and huge profit space of other speculative economy,to prevent enterprises have the speculative psychology of just relying on capital profit; Finally we need to establish a strict system to protect intellectual property rights, hit the enterprise behavior of copying,plagiarism,create a good competitive environment.

Because the market system in China can not compaired with the USA opening system.the students innovative thinking are imprisoned by the education system (O'Reilly, T. 2011).The most important facters is that the Chinese thought is very actual,very conservative,and they all think that they don't have the talents that can compared with that of Steve jobs. But the United States advocated a kind of heroism,everyone thinks they have the ability to change the world,sothey can have as many winners. In the mobile Internet spring finally emerging in China,Ma Yun,Ma Hua Teng and Li Yan Hong, Ding Lei, Zhang Zhaoyang, Chen Tianqiao, and more well-known names in the past ten years, are the shining images and boundless power of Internet development in different fields in China.

4.Compared the three main characters in the two books with three top Chinese new media executives,Ma Yun，Ma Hua Teng and Li Yan Hong,Robin. The books also have descriptions of internet and social media development in China.

Google started 11 years ago in the garage of Sergey Brin and Larry Page.The book describes the two as very brilliant yet different personalities. Brin is more flash and is described in the book as a “rebellious child”(Auletta, 2009). Larry Page is more laid back and conservative. The two men met at Stanford University orientation meeting and then realized they have many similarities and likings in common. After 3 years of college, Sergey and Larry dropped out of school to start what is known as Google.

Google’s slogan is“Don’t be evil”What this basically means is don’t be afraid to stand up to a larger company just because they have been successful and have earned credibility.This slogan gave Brin and Page the courage to start a company out of their garage and attack the bigger companies such as Apple and Microsoft. If there is one thing that Google knows is that a company should to take risks to receive larger profits.

From the upping description, we can know some characters of these great person. They are all equiped with adventurous spirit, bravious, the spirit of innovation,and great ambitions. They are not imprisoned by these old thoughts,always step towards the future.Their everyone thinks that they have the ability to change the world, so they can be winners as possible as can.

These qualities of Steve Jobs,Sergey Brin and Larry Page,we also can see in the three top Chinese new media executives,Ma Yun,Ma Hua Teng and Li Yan Hong.

Li Yan Hong: The co-founder of China’s largest search engine “Baidu”. (China’s Google)

Ma Hua Teng: He has founded Tencent Inc which is one of the top three Chinese internet companies. The other two are Alibaba and Baidu. The main product of Tencent is QQ(an instant messaging software,just like MSN)and Wechat(just like WhatsApp)

Learn from cutting edge technology around the world and develop softwares and websites such as QQ, Baidu and Wechat combining habits of Chinese users.China's top five web site is: baidu, QQ,  taobao,sina and youku. Baidu is China’a largest search engine, the largest both interms of market share and number of users. It is also an Internet portal access for many Chinese internet users. QQ (qq.com) is a subsidiary of tencent Website, and tencent was known for QQ,its leading  instant-messaging product, and has a comprehensive product line.The Internet not only includes the instant message productions,  but also includes news portal, social networking, microblogging ( sinna weibo )and many other productions. Youku is China's leading video sharing web portal.it was founded in 2006, and in 2010 successfully listed on the palce of  New York stock for exchange in the United States. Founded in 2003, Taobao (affiliated with Alibaba Group) is China’s largest e-commerce platform and providing electronic commerce services and ecosystems.

Social network also developing rapidly in China.The top five Social networks are: QQ,tencent friend,renren and sina and kaixin net. And tencent QQ space friends are its products, among them. The QQ space belongs to the  social networks in form of nickname , seamlessly  integrating with QQ, Howerever,tencent friends belong to the real-name social network, has a lot of  users such as students and white-collars. They are the main users. Renren is the main real-name social network in china. It was established in 2005,and  the predecessor is the net of xiaonei  which has a lot of users of students. With its name changing as the renren , the audience has been further extended. Sina weibo is a very popular microblogging platform in China,

Social media development so rapidly that its hits have far more than the mainstream media network platform.For example,youku,China's leading video sharing web portal,its hits reached to 3.6 billion in May 2011,compared with xinhua(xinhua news portal)whose hits only reached 940 million.Obviously, no matter for enterprise or individual,social media is becoming more and more important communication channels and platforms.

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