代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Critically Analysis the Role of Data Plays in Marketing

2019-06-27 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Critically Analysis the Role of Data Plays in Marketing,供大家参考学习,这篇论文讨论了批判性地分析数据在市场营销中的作用。《在营销中最大的谎言》中,作者认为数据不能造就更好的营销人员,只有洞察才能。确实,营销人员不能依赖数据,因为数据有可能是错误的,这会导致更糟糕的结果,而且数据也不能反映事实。如果没有人能用数据来满足客户的需求,那么数据也没有意义。

Marketing,市场营销数据分析,essay代写,paper代写,作业代写

After reading the article “The Biggest Lie in Marketing”, I agree with the author’s idea that data cannot make better marketers, only insights can. In my opinion, I think that good marketers should not rely on data because firstly, data can be wrong, so wrong data will lead to worse outcome. Secondly, data cannot reflect the “truth” or “facts”. Lastly, data can be meaningless if no one can apply them to meet customers’ demands.

First of all, data can be wrong. Many investors will make their decision on investment based on the financial report of a company. However, a company can make false data or have misstatement in their financial reports. For example, in 2001, Enron Corporation was involved in the financial scandal and the CEO of the company confessed that the company used false data to cheat the investors and the public (Healy and Palepu, 2003).

Secondly, data cannot reflect the “truth” or “facts”. For example, before 2015, the data on oil and gas reserves show that the amount of crude oil and gas decreased rapidly due to the increasing fuel demands from the market. Thus, since oil and gas are the non-renewable resources, human beings would soon face the energy crisis. Thus, some oil and gas companies such as Saudi Oil Company raised the prices of oil and gas according to the facts drawn from the data (Lynch, 2018). However, such data could not reflect the truth that human beings have owned the technologies to develop renewable energy. Thus, the truth is: the demands for oil and gas will soon decline when the renewable energy is largely used in our society. Today, due to the development of renewable energy, the demands for oil and gas have reduced, and prices of oil and gas also reach its bottom.

Lastly, data can be meaningless if no one can apply them to meet customers’ demands. Facebook can be the company which has the most data on its users. However, Facebook now did not apply the data to improve its business. What’s worse, it even sells customers’ data to other companies to make profits (Wagner, 2018), and Facebook’s behaviors have violated people’s rights or privacy.

Reference:

Healy, P. M., and Palepu, K. G. (2003). “The Fall of Enron.” Journal of Economic Perspectives. 17 (2): 3-26. https://www.webcitation.org/5tZ0YEF6T?url=http://www-personal.umich.edu/~kathrynd/JEP.FallofEnron.pdf.

Lynch, M. (2018). What ever happened to peak oil? Forbes. https://www.forbes.com/sites/michaellynch/2018/06/29/what-ever-happened-to-peak-oil/#762b9d3d731a.

Wagner, K. (2018). This is how Facebook uses your data for ad targeting. Recode. https://www.recode.net/2018/4/11/17177842/facebook-advertising-ads-explained-mark-zuckerberg.

51due留学教育原创版权郑重声明:原创paper代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写服务。

51due为留学生提供最好的paper代写服务,亲们可以进入主页了解和获取更多paper代写范文 提供作业代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:The Concept of Ecological Civi 下一篇:Future advertising development