The Canadian Airlines-paper代写

本文是一篇优秀的essay范文- The Canadian Airlines，供大家赏析学习，这篇论文讨论了加拿大航空公司。加拿大航空公司是加拿大最大的航空公司，也是“星空联盟”的创始成员之一，拥有非常多的航线和190多个目的地。加拿大航空公司想要继续发展，就必须开发更多的流行航线，增加航班，让更多的客户享受到加拿大航空公司的服务。

Introduction

As a worldwide airline company, Air Canada now has more than 190 destinations in 119 countries and serves over 38 million passengers per year. They need to expand popular routes, and increase the flight, let air Canada can take passengers to more place of the world. As a result, they want to explore Russia market and gain mare market share.

Brief History for Air Canada

Air Canada is Canada's largest airline, the largest provider of regular passenger service market in Canada; add the cross-border market, in the international market, from Canada. In 2014, air Canada and the Canadian air express regional partners for more than 38 million passengers, providing direct passenger services in more than 190 destinations in five continents. Air Canada is a founding member of the star alliance ™, provide the most comprehensive air transport network in the world. Air Canada is one of the world's 20 major airlines, with 27000 employees. The company is headquartered in Montreal. Air Canada offer the airline of the United States and Canada route back and forth across the border to routes, and Canada international routes. Air Canada route network center is located in Toronto, Montreal, Canada and Vancouver, Calgary can provide the flight to the destination city, United States, Canada and throughout Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America, more than 190 destinations.

Overview of Russia airline industry

In the past 10 years, the Russia aviation industry has fast growth with the development of economy all the way. Russia's air passenger volume has an average annual growth rate is over 12%. According to Russia's aviation Observer Magazine reported that, at present, Russia's air transport growth rate leading in the world, to maintain the high growth rate(Brueckner, 2013). The next 5 years, the amount of passenger and freight transport market will be doubled. Russian federal air transport agency said in a statement, at the first 9 months of 2014, Russian air transport passengers is 57 million passengers with an increase of 15.2%. International passenger traffic grew by 22.2%, to reach 29 million passengers; domestic traffic volume grew by 27 million, reaching 8.3% passengers. Delivery rate was 1.6, an increase of 79.4% percentage points. The reason why the Russian aviation market is a gratifying change, mainly because in the past, some structural and management problems in the market to suppress the development of the aviation industry, and with the deepening of civil aviation management reform, market structure has been gradually improved, the development of the dividend is now out, the market potential has been released.

Market Challenges in Russia airline industry

However, there are still some marketing challenges in Russia airline industry when Air Canada reaches this market.

Internal management issues

Saviski Dmitri, deputy director of the Russian Federation, said that until 2013, Russia has been the dual air traffic control system for both military and civilian, the Ministry of defense as the designated government agencies responsible for the formulation of airspace management and airspace policy(Armantier, 2013). Meanwhile, the Ministry of transport is responsible for the allocation of airspace, including route allocation, terminal area and air operations. Because of this kind of double air traffic control system, the information communication is not smooth, and airspace division is relatively rigid, which restricts the effectiveness and flexibility of airspace use, which makes the users suffer a lot of economic losses(Marcucci&Gatta, 2011).

However, according to the current conditions of Russia's geographical conditions, population distribution, transportation and national conditions, although some of the hub route has been developed, but many of the urgent needs of the two or three cities have not been very good development, and even developed. According to Russia's Moscow Gazette，it reported that the Russian air transport market in a short period of time, resulting in a Moscow airport cannot carry such a large passenger flow(Goolsbee, &Syverson,2014). The state is taking administrative measures to avoid paralysis of the airport. However, some areas of the airport had already appeared over load operation. For example, Domodedovo airport building is 1.5 times the workload load.

Economic issues

In recent years, due to the weakening of the currency and the deepening of the economic downturn, it led to a decrease in passenger traffic. Russian Tour Operators Association executive manager e said that Russia's summer went to foreign tourist’s number reduced by 30%, the main reason is the devaluation of the ruble. At the same time, also have reduced or Russian Foreign Airlines grounded flights. Recently, with the decrease in demand in 2016, cheap round-trip flights grounded in Russia. For instance, Berlin Airlines has reduced the number of flights to and from Russia, due to the reduction in demand.

How to face this challenge and deal with it

Localization of airline cabin crew

Human resource localization is usually defined as the process of the position of the foreign personnel in the foreign capital enterprise. In this process, the Air Canada to develop the skills of the localize staff, the decision-making authority gradually to the local staff, until the local personnel to eventually replace the foreign staff. Modern enterprise human resource management as an important part of business management is undergoing important changes in human resource management from work-based to competency-based human resource management. Cross cultural training is an effective way to prevent and solve cultural conflicts. As a foreign joint venture enterprise, to solve the problem of cultural differences, to do a good job of cross-cultural management depends on a number of high quality cross-cultural management personnel(Kessides, 2014).

Creative marketing campaign: social media

With modern people's fascination with smart phones, today's consumers often take social media as a way to interact with the brand customer service. Canada Air can open 24 hours of customer service functions in Russian social media platform. Users can consult all the travel related issues in Russia. Canada Air social media service team will respond within an hour and provide the full weather service 24/7. Nearly 51 million Russia people active in different social media, about 37 million Russian people have social media accounts and frequent use; Facebook global users has more than 24 million, Twitter own more than 30 million active users in Russia. Many airlines have already shifted the focus of user services to Facebook, Twitter, and other social accounts, and strive to provide passengers with private customized services.

Corporate with local government

Air Canada will corporate with the local government to establish the "win-win" cooperative relations. This partnership is also reflected in the active training of local managers and other aspects. To achieve long-term goals, Air Canada helps the local government to solve short-term difficulties. The government has solved many other areas of funding and technical difficulties, but also helped the government to win the unanimous favorable impression of the government and the public. In order to truly understand the local administrative departments of law and regulations, to find a good local partner is very necessary. The Air Canada becomes good neighbors partner that is a very important point is to hire local staff, so that a better understanding of the local culture, national conditions, to establish a good corporate image and establish long-term friendly cooperative relations.

Conclusion

With the accelerated pace of economic globalization, Air Canada began to vigorously implement the international strategy, and continuously increase the Russia market development efforts, trying to play a significant role in the fierce international competitionI believe that in the future Air Canada in Russia market expansion will be better and achieve the success.

Reference List

Armantier, O.(2013). Domestic airlines alliances and consumer welfare in Russia. Rand Journal of Economics, 39, 875–904.

Brueckner, J. K. (2013). Airline competition and domestic Russia airfares: A comprehensive reappraisal. Economics of Transportation, 2.

Goolsbee, A., &Syverson, C. (2014). How do incumbents respond to the threat of entry? Evidence from major airlines. Quarterly Journal of Economics, 123, 1611–1633.

Kessides, I. (2014). Localized market power in the Russiacairline industry. Review of Economics and Statistics, 75, 66–75.

Marcucci, E., &Gatta, V. (2011). Regional airport choice: Consumer behaviour and policy implications in Russian. Journal of Transport Geography, 19, 70–84.

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