Nokia of Finland-paper代写

留学生paper论文精选范文：“Nokia of Finland”，这篇论文讨论了芬兰的诺基亚公司。芬兰的诺基亚公司已有一百年的历史。早在20世纪70年代，诺基亚就搭建了一个覆盖北欧国家的电话网络。从那以后，诺基亚公司就朝着多元化的方向发展，不断涉及生活中的各个领域，最终成为世界上最大的手机制造商之一。

Finland NOKIA new company is a century-old "old". In 1986, engineer Fredrik Idestdm in a river in northern Finland, the establishment of a pulp mill and began the paper. The late 1970s, NOKIA construction of a cellular telephone network covering all the Nordic countries Finland, Sweden, Norway, Denmark and Iceland. Since then, the NOKIA company's pace of change continues to accelerate its business scope involved in mechanical engineering, chemicals, light bulbs, aluminum capacitors, TV. Computer, and plastic manufacturing and power plant more than a dozen fields. At that time, NOKIA guiding ideology is a variety of business to contribute to economic fluctuations, decentralized management of risk. In 1991, a loss, in trouble.

At this point, it is necessary to talk about Jorma Ollila,. In 1984, Jorma Ollila, resign from his superior position at Citibank joining NOKIA served as Chief Financial Officer. In the course of their work, painstaking observation, in-depth understanding of the company. In 1988, the the NOKIA leadership change, he got his wish, independently responsible for the small scale mobile phone department. In 1991, the NOKIA total sales revenue was about more than 20 billion U.S. dollars. In 1992, the 41-year-old, he was appointed by the Board of Directors of the NOKIA company NOKIA CEO. Since then, by virtue of their keen insight and spirit of courage, not only reversed the lost situation of NOKIA, NOKIA bring a turning point, has created the NOKIA rapid development of the \ "myth \" guide NOKIA embarked on a glorious path of growth.

In a short span of five or six years, NOKIA has established itself as the leading position in the mobile communications. NOKIA own statement, the company has been in the production of compact digital and analog mobile phone, the complexity of the central switching system, ground-based communications systems and accompanying radio transmitter and receiver \ "one of the best \". 1997, NOKIA's sales in the field of mobile phones and communications base facilities from $ 2.1 billion in 1993 soared to $ 8.7 billion, more than three-fold increase. At that time, although still in the absolute amount of total sales and operating profit of NOKIA, Motorola and Ericsson, but the two indicators of growth rate in 1997 reached 35% and 98%, far exceeding the other two veteran telecommunications giant, showing a strong growth dynamic. 1999, as the world's largest mobile phone maker, NOKIA the global handset market share up to 27 percent, 10 percentage points higher than the # 2 Motorola. NOKIA mobile phone operating profit 70% of its market layout is basically the Asia-Pacific region, the Americas, Europe, the three pillars of the global pattern of balanced development, the company and become the world number 11, the highest brand value of companies. At this point, for many people, NOKIA and the Finnish economy to equate - the company's revenue accounted for Finland's gross domestic product of more than 4 percent of the market value of $ 200 billion accounted for 70% of the total market capitalization of the Helsinki Stock Exchange. NOKIA also Finland 5.2 million residents to create great wealth.oup, NOKIA What is the secret of success?

First, the rapid development of NOKIA most power attributed to Chairman and CEO Ollila. A vital strategic adjustment made by the highest leader of the 1992 inaugural company decision-making. In addition, the company brilliant performance from three aspects: superior product range of innovative capabilities, powerful branding capabilities and worldwide efficient operations.

The early 1990s, the digital telephone standard popular in Europe, The Ollila identified digital communications equipment will be able to accomplish much in the future market. To this end, he seized the opportunity to clear the company's business strategy: focus on the telecommunications industry, globalization and the development of value-added services, and around three large-scale reform. Decisively to the company's long-term development strategy shifted to the production of communication equipment - some companies merge, sell, nothing to do with telecommunications, rubber, cable and other non-core business was quickly stripped - NOKIA able to focus energy and resources to develop telecommunications services. He believes that if a company a foothold in the world, must be engaged in the field into the top three. Only in this way possible to achieve profitable growth. An enterprise cannot be in every aspect leading NOKIA must learn to focus.

Focus on the greatest difficulty is discarded, in particular, to abandon those who can profit project. If you decide to focus the project is still in the investment period, and even still losing money, \ "give up \" the more challenging requirements on the operator's courage. NOKIA decided to focus on the mobile communication field, the field does not make money, or even the company had also considered whether the sale of this business. But when the company decided to focus on this as the direction of future development, was not the money, \ "main \" NOKIA has sold the wires, computers, televisions and other non-core business, which NOKIA TV The machine has been done the first European scale, such a decision does need courage. In his persistent promotion of telecommunications products has slowly become a source of profits of NOKIA.

If we say that the "focus" of the decision-making but also courage, then, in the decision-making of globalization on NOKIA geopolitical characteristics make it have the inherent, a strong driving force behind the international. This is because Finland is a small country of only 5 million people, a cell phone also 5 million, not to the sales of the the NOKIA month today - do not go out, only to die. Thus, under his guidance, the NOKIA forefront of the global and the most active areas of the market to lay down his "bet" - from a variety of business enterprise groups to a single operator Telecom Group. If, There was a time, some people still have misgivings about his reforms, but in subsequent years, the rapid development of the telecommunications market and NOKIA more so that people greatly impressed by the insight of the young president.

The proliferation of digital communications services in the United States started in 1996 and 1997 China's telecommunications market demand for telecommunications two major growth point in ----- the capacity expansion of the telecommunications market apparently provides an excellent opportunity for the development of the telecommunications industry enterprises. Established for NOKIA concentrate superior strategic resources in the field of telecommunications, the company in the booming global telecommunications market on a duck to water.

Motorola, Ericsson, NOKIA is not dominant in strength, but NOKIA can come from behind in a short period of six years over two competitors in the mobile phone production, the most important point is that the front of NOKIA relatively short, pinch fist, breaking point strategies are effective. From the perspective of the proportion of the dominant business of the company's total revenue, sales of mobile phones and communications infrastructure, the two businesses accounted for a percentage of the total income of the NOKIA company has quickly exceeded 80%, much higher than 65% of Ericsson and Motorola 40%. This distinctive clustering strategy for NOKIA benefit. Ericsson can effectively illustrate this point. Ericsson NOKIA company to keep pace in the field of digital telephone, but the scale a lot larger, more diversified business, but the company is still burdened with the heavy burden of original low profit business sector. 1998, L. M. Ericsson's earnings growth is much lower than the NOKIA company, the disclosure of this news the stock fell 13 percent. NOKIA company is doing to become a hot investment.

Market capacity, the current mobile phone market has become the world's largest consumer electronics markets. The scale is a critical success factor in this very large industry, ----- leader to fully benefit from economies of scale, its financial.

The performance will be much better than other companies. According to rough estimates, NOKIA every $ 5 of the mobile phone sales, the company can profit of $ 1, such a high return not only to make Motorola's shame, not to mention the still loss-making Swedish competitors L. M. Ericsson unequal contrast fully reflect NOKIA pursued by a single strategic advantage of the leading industries - will dominate the industry grow, and enhance market competitiveness - this is NOKIA in just five or six years, the rapid development of today's world USA Motorola, Sweden L. M. Ericsson keep pace with the three multinational telecommunications group, one of the first secret.

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