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Zip It Bedding in Australian Market--多伦多论文代写Report范文

2016-10-14 来源: 51Due教员组 类别: Report范文

多伦多论文代写Report范文:“Zip It Bedding in Australian Market”,这篇论文主要描述的是在我们的生活中可能会出现一种厌倦铺床的感觉,但是珍妮弗·麦克唐纳两姐妹却从中看到了商机,并且开始进军Zip床上用品的业务,将一个使用混合动力的睡袋运用到了传统的床上,这是一个非常伟大的产品,满足了不少潜在客户的需求。

report代写,Marketing report,留学生作业代写,Australian Market,论文代写

Recently, two sisters have come up with an easier way to accomplish a dreaded childhood chore with their business “Zip It Bedding”. Jennifer MacDonald and Hayley Carr’s product is the world’s first hybrid of a sleeping bag and a traditional bed. The bed sheets and comforter are attached by a zipper that a child can use to “zip up” to make their bed (Cater, 2014). This report aims to explore the Australian Market for the Zip It Bedding. It will analyze the customer group of Zip It Bedding, the possibility of the customer group to be reached, the potential profitability of the customer group, the characteristic of their customer group that differ from the other ones and the business resources to reach them.

1.0 Customer group of Zip It Bedding

Firstly, this report discuss for the customer of the Zip It Bedding. Zip It Bedding targets in the customer group who are tired of making beds and search for a way to make the bed easily. It is designed originally for the children who are too young to make the bed themselves. Jennifer MacDonald and Hayley Carr know that children hate making bed themselves, so the Zip It Bedding comes. But now, “Zip It comes in twin and full sizes now. There are plans for queen, king, and California king sizes in the future. Each 3 piece set comes with a comforter, pillow case, and fitted sheet” (Shark Tank Blog, 2014). Hence, it is probably that it Zip It Bedding would expand their target customers, not only for the children, but also for the adults, which would be attract a larger customer g Nowadays, more and more people are take high activity in their job and they have to go to work so early every morning that they have no spare time to make their bed, this people can also be the potential customer of Zip It Bedding. Even the ones who are just so lazy and do not want to make the bed could also be one group of the target customers.

2.0 Can the customer group be reached?

After setting the target customer group, next, this report would discuss weather the customer group can be reached. For the young children, they always have the sheets balled up in a lump and they hate making the bed. Parents all know that their children are looking to find a way to make their bed easily. So they may be quite happy to find that a product can make the top sheet and comforter a single unit in just several seconds. Therefore, this kind of customer group could be reached easily. For the other potential customer group, they are also accessible since we know that in Australia, people are getting more and busier in the development of the economy. They are searching for the ways to save more time. Therefore, Zip It Bedding would offer them a good way to save time and must be popular for them. Hence, they are also accessible.

3.0 Potential profitability

As we have mentioned above, Zip It Bedding may be popular in Australia since there are a large group of people who are searching for it. Zip It Bedding is suitable for different kinds of people, no matter young or old, male or female. Therefore, it has a large customer group. The other important element is its low cost. Zip It Bedding is not of high technology, it just uses a zip to make the top sheet and comforter a single unit, so it is not with high price that hard for people to accept. “The twin set will set you back $55, the full size set is $65” (Shark Tank Blog, 2014). These prices would be acceptable to the Australian and it is profitable with the low cost.

4.0 Characteristic of their customer group

The customer group of the Zip It Bedding has its own characteristic that differs from the other groups. It is mainly focus on the children who are too young to make the bed themselves and the one who are tried of making the bed. Zip It Bedding can make a unique business offer to them since it is has an obvious strength of convenience and unique target customer.

5.0 Business resources to reach the customer group

The final part of this report is to discuss about the business resources to reach the customer group. As the development of the technology and the market, more and more business resources can be used to reach the customers. First, the internet and the multimedia should be an important resource. Advertisement could be put in the internet, TV, newspaper to the customers. Second, the cooperation with the sellers of bedding in Australia can also be a resource to make the Zip It Bedding knew to customer group in Australia.

6.0 Conclusions

This report has discussed the customer of the Zip It Bedding, the accessibility of the customer, the potential profitability, the characteristic of the customer group and the business resources to reach them. From the above analyses, conclusion can be made that Zip It Bedding could have a good market in Australia.

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