Marketing Plan for Tata Nano Entering UK--留学生Report作业代写范文

留学生作业代写Report范文:“Marketing Plan for Tata Nano Entering UK”，这篇论文主要描述的是塔塔NANO是印度境内一间主打价格优势的汽车生产商，塔塔NANO所销售的汽车更是被称为世界上最便宜的汽车，从汽车的配置到性能，塔塔NANO汽车的性价比都是非常的高，塔塔NANO为了能够开拓英国市场的业务，锁定以学生和小家庭为主的消费群体，需要对汽车的性能和配置进行调整。

After series of analyses and preparations , Tata Nano managed to get this market plan, which talks about things in a whole year, with the knowledge of customers, market, product, price, distribution, etc. in mind. And UK is the market it choose to develop its global expansion strategy.

Tata Nano aim to make a market share of 4% in the car industry in UK in the year. Young people with the ages between 16 and 33 are its main consumers, especially students, single young guys, small families, and some other lower income groups.

In order to meet the potential demands and favors of target market, Tata Nano should make some adaptations in the car. The modifications involve the design of the engine, which will be even smaller so that the car can be more fuel efficient, the light and handy body, the colourful looking, and some characteristic equipments.

The promotion mainly focuses on billboards and internet commercials, but radio and giving away advertising will also be adopted in some occasions.

The freight will be shipped by sea, and freight forwarders will be hired in the transportation because of the huge convenience they can provide. Port of London will be the destination for all freights. And London is the place where the warehouses located.

Wholesalers and retailers will not be evenly distributed geographically, and the total number of them will exceed 25.

As far as price is concerned, Tata Nano made a discrimination pricing according to the different classes of the cars and consumers. The basic class can be sold at the price of ￡2999 (retail price), including all costs, shipment cost, transportation cost, for instance.

All the goods will be sold on FOB basis, and cash in advance in payment.

Section 1: Introduction

As an Indian company, Tata Nano sales its product mainly in domestic market. And as time goes, the quick growth of the company, the stability of increasing sales in India and the support from the Indian government, in addition to the more and more intensive competition domestically, all these call for the expansion to the global market for Tata nano. After series of comparisons between different countries, Tata Nano decided to take UK as its first target. Partly because of the cultural consistency, historical factors, language advantage, etc. And more because Tata Nano’s choosing UK as the target country can lead the company to infiltrate European market, which is one of the most developed markets, using UK as a launch pad, on the one hand; this can also challenge Tata Nano to learn something useful to improve continuously so as to accommodate itself to the UK market, which is a very mature market, and then to make Tata Nano become more competitive and strong in the global car business, on the other hand.This marketing plan is based on our previous analyses, most of which will not be repeated in this report. And the results of these analyses will be used directly here. What’s more, many specific implementations in the market for Tata Nano to put to use are contained in the article. This marketing plan contains the detailed information of market segments, target market, work and jobs at different stages and parts of the carrying out process, etc.. It describes how stuffs will be done, what campaigns shall be launched, and how to do the promotions. It pays high attention on the strategies and methods which is essential for entering the UK car industry for Tata Nano, as well as on profitability when carrying out the plans. 

Section 2: Marketing Objectives and Strategies

To achieve a market share of 4% in UK car industry and to sell 200 thousand cars in UK is the aim of Tata Nano in this year. And it plans to obtain a net profit of 80 million through this sale in the UK market.

There are more than 62 million people and more than 24 million households in UK. Almost every adult can afford a car in UK. Driving Cars is the most popular mean of transportation in UK. This is different from that in India. So, to a certain extent, the car business still have a potential for future progress. In addition, UK is one of the most developed countries in the world. Its strong purchase power, high level of economy, stable consumption environment and well established social orders are all good news for foreign business entrants. After the financial crisis in 2008, UK economy recovered gradually and went up step by step, and it again becomes a attractive place for investors from all of the world.

And the this economic development is also helpful for Tata Nano’s expansion strategy undoubtedly. Generally speaking, though the competition is intense in UK, there are still market spaces and business opportunities for Tata Nano due to the great economic and social environment there.

The UK population can be divided into several groups which are helpful for segmentation of the market, which is ready for proceeding to the next step to find the target market. Taking age as the variable to divide the groups is the strategy used here. So the population of UK can be seen as four segments: people who are older than 48-year old(Segment A), people with the ages between 34 and 47(Segment B), people with the ages between 16 and 33(Segment C), and people who are under 15(Segment D), which can be ignored in this situation because they are forbidden to drive a car. Segment A is the population which consists of Baby Boomers and older generations. Most people in this segment are now in the upper stage or at the top of their careers or businesses. They have a comfortable life, and they are paid well in their businesses. They don’t lack of money, and most of them are lived stably and are guaranteed in the society. They are relatively old fashioned compared to other groups and they are not so interested in fangles. People in Segment B are at the middle of their lives, they are energetic and independent. Almost all of them are fighting for their future and lives now because they are in their middle careers. 

Though the competition in motor industry in UK  is intense, there are still market spaces for Tata Nano. To obtain a market share of 4% is achievable. Because of the huge purchase power, the changing fashion, the distinguishing styles and features of the car, etc..

Based on the segmentation of the UK market, we majorly select the young people as the audience of our product. One reason is that these people are roughly in the beginning or relatively green stages of their business, which can make them more easily to choose a cheaper car. Furthermore, the young are more inclined to accept new cars, like our fashionable new product which is specifically designed, than other groups.

Section 3: Marketing Mix Chosen

1. Product

Some new innovations and changes on the car will be made so that it meets the needs of the target market to a higher degree. The adaptation is not only to cater to the customers, but also to save cost at the same time.

2. Place and Distribution

We will use Port of London as the destination, and London as the place to store our products because of their convenience. According to our previous geo-demographical analysis and other researches, we can also determine other issues, numbers of wholesalers and retailers, channels, import agents and freight forwarders hiring, etc..

3. Price

In pricing, we should not only consider the rivalry in the whole market, but also should take all sorts of costs into account.

4. Promotion

E-commerce and advertising on the internet could be good choices as well as other promotion mix, as our researches suggested.

Section 4: Selection of Terms of Sale

FOB is preferred here.

Section 5: Payment

(Cash is better.)

References

Appendices 

51due留学教育原创版权郑重声明：原创留学生作业report代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。

51due为留学生提供最好的服务，亲们可以进入主页了解美国论文如何写和获取更多英文论文写作技巧的资讯 提供美国作业代写以及report辅导服务，详情可以咨询我们的客服QQ:800020041哟。-xz