Business Plan for Hello Playroom Entertainment--Report代写范文

Report代写范文:“Business Plan for Hello Playroom Entertainment”，这篇论文主要描述的是企业的发展需要有一个可行的计划来作为指导，在这份计划书中需要对所有的业务进行阐述，主要围绕着市场环境分析、经营计划、财务计划管理等多方面出发来进行分析，想要在游戏娱乐行业汇总立足，那么我们需要从宏观的角度来进行思考,来制定一个合理的创业计划。

Every business strongly needs feasible plan, which outlines special issues of business process such as logistics and supply chain process, financial performance and marketing performance. All of business operations should be well illuminated in business plan. As a result, it is necessary to work out business plan annually or monthly, especially for startup of business. Importantly, one well established business plan helps readers or stakeholders to achieve better understand of process, operations, financial profitability and management levels for company.

In this plan report, it mainly comprised of six sections including company description, marketing environment, management plan, operational plan, financial plan and contingency plan. All of these sections are critical components for feasible business plan according to Ward. Firstly, it introduced information of the Hello Playroom Entertainment such as business scales, operation items, major market and investment size. Secondly, it examined its macro-marketing environment such as technologies, competitors and economy in London. Thirdly, it is the main body of report in the year such as management plan, operational plan, contingency plan and financial plan. It suggested that each plan is critical for business success in Hello Playroom Entertainment. Financial plan demonstrated income, expense and profitability for company. It is one basic performance indicator or forecast for overall organizational performances, which should be integrated into other sections of business plan.

1 Company Description

1 公司介绍

Hello Playroom entertainment is a UK-based Small Middle enterprise. It just found in this May of 2009 and aimed to provide unique music products, customized tools and services for customers with creativity and innovation based on new talents and innovative managerial system. It also attracted several former entertainment business experts in order to lead sophisticated management in company. These talent people help to bring expertise into a new level of entertainment and facilitate this new enterprise’s business activities.

Primarily, the company is found to offer a more comfortable living entertainment venue in today’s tough global depression. Through leisure activities, it can effectively relax and solve thorny pressure of global financial crisis. According to the mission of Hello Playroom Entertainment, it basically attempted to manage living changes and marketing fluctuation. Firstly, the company attempted to discover new talents of leisure industry. Secondly, Hello Playroom provides extensive promising job opportunities to young people or passionate music experts. Thirdly, the company produces new and unique products for customers through attracting talents at lower cost and creative managerial systems. Ultimately, the company contributed to establish relax and leisure platform to produce music to customers with newest concepts.

Currently for Hello Playroom Entertainment focused on London market and attempted to make successful entry. Potential customers for this company can be identified as local customers and oversea customers who can purchase the products through E-business. For local customers, it planned to develop franchise retailing stores across London city. Since it started limited capital investment, the company certainly belongs to one small-scaled enterprise in UK. In the light of cost leadership and financial goals, the company extensively emphasized on cooperation with local supermarkets and entertainment retailers. Meanwhile, the company widely developed its information system such as network ads in order to attract wider scale of customers.

Through all of performances, Hello Playroom Entertainment expressed its organizational culture with six major objectives including: Freedom and innovation, Enjoyment and trust, Value for new insight of management, Strong ethical principles, Responsibility and loyalty, Job creation.

2 Market Environment

Over the years, many researchers have indicated that market environment should pose a substantial impact on business success. Generally speaking, market environment comprises of macro-environment and micro-environment for organizations (Viren, 2008). Firstly, micro-environment for companies often refers to factors which closely involves in the ability to sell and promote product to customer, such as internal environment of company, organizational design, suppliers, customers, stakeholders, and competitors. Secondly, the macro-environment instead provides the forces which come from the social-cultural factors, technology advancement, and economic development. Particularly, as for new starting business, how to assess its macro-market environment can be necessary for business success and better performance in coming market (Lindgreen, 2008).

Macro-market environment

With respect to Hello Playroom Entertainment, London is the major macro-market environment with two large advantages. One is tempting number of customers in London with the greatest number for UK market and they are leading modern life of higher commitment on entertainment. Most of them are willing to spend budget and time on spirit life for entertainment. Ackroyd (2001) argued that The Londoner is very strict with their spirit life for entertainment and enjoyment such as music, film, and art and beauty appreciation. The other advantage is primary value for accepting new things and new concepts. It suggested that the London market is willing to accept new company or enterprise with new engines. Kahn & Adams (2001) concluded that both people and society for London are welcome new imputes into this exiting living environment.

(1) Technological environment

Technological environment for Hello Playroom Entertainment is mainly consisted of a wider scale toward to business strategy. It mainly refers to the facility to transportation, logistical, communication and business approaches. Unprecedented changes have taken place extensively influenced people’s life in today. The easy access to communications, transportation, computer technology and information offer the business innovation and new impetus based on a global basis (Hackbarth & Kettinger, 2000).

Particularly, information technology and computer technology largely expanded the nature of business. Through use of internet store, companies could run international business expansion and gain potential customers who use the internet from the worldwide. As a result, one term of E-business is proposed and involves in the management of traditional business. The E-business enables companies to integrate the internal and external factors effectively and flexibly (Hackbarth and Kettinger, 2000). It enhances the relationship between suppliers and global customers.

(2) Competitors

There are many competitors who play on the entertainment market in London and moreover occupy large market sharing such as NET Deverloper, Backstreet Rehearsal & Recording Studios, Decca Music Group, Bell, the Zomba Group of Music Companies and Flying Music Company Ltd. All of these competitors can be potential vitals for Hello Playroom Entertainment in London market.

One largest potential competitor maybe the Decca Music Group. It widely carries out business about music, artists, concerts, DVD release, classic opera and soundtracks. As well, Decca also holds a large number of composers and singers such as Georges Bizet, Alban Berg, Janet Baker, Jonas, Kaufmann and Roberto Alagna (Artists, 2009). These big names including their words, pictures and sounds successfully capture their personality and incredible gifts into the groups. Moreover, Decca music group has attempted to develop its online business through their websites. It introduced its human resources, singers, composers, ensembles and instrumentals. It helps to achieve better understanding on Decca (Decca, 2009). All of releases of music can be found and ordered or purchased through websites.

Another strong competitor is the Backstreet Rehearsal & Recording Studios since its famous singers and successful 20 years of experiences. It provides rehearsal & recording service according to customer’s requirements (Backstreet, 2008). According to the article from Newsdest, “Stars’ hit factory is set to be bulldozed”, it revealed that exactly the backstreet has successfully offset the lacking of decent rehearsal studios in London. Since its hits of social focus in 1990, the name of studios proved the belief of bosses that the best talent comes from Backstreet. Based on the arguments of Drummer Jason Ribeire, one loyal customer for rehearsal studios of Backstreet, hundreds of musicians and bands started from backstreet. It can not image how it would go if its closure of Backstreet. Certainly, it would be a huge blow to London’s musical community (Newsdesk, 2006).

(3) Economic environment

Notably, currently one critical fact is that the world economy is overwhelmingly influenced by financial crisis. Due to the depressing stock market, currency devaluation and economic slowdown, many large multinational companies such as Lehman Brother Holdings in United States, and the Woolworths in UK has to declare bankrupt procedure recently (Davey, 2008). Specially, the UK market is almost totally destroyed the investors of confidence since the continual pound sterling.

Until January, 2009, the pound plunged to the lowest record of 24-year against the dollar with $1.3733. According to the official figures, it indicated that the unemployment rate in UK increased to 6.1 percent, which is the highest level of 10-year record (Mortimer, 2009). As a result, many investors have truly lost confidence toward to the UK market. Jim Rogers, the chairman of Rogers Holding, argued that the city of London is finished, the financial centre of the world is moving east (Giles & Oakley, 2009). All of these facts demonstrated that the business environment is toughly changing toward negative trends. Significantly, the assessment of business environment is highlighted by investors and managers while dealing with expansion and investment.

Otherwise unemployment of UK also increased to a highest level with 6.1 percent. People are prone to tight their pocket and limit their consumption (Mortimer, 2009). Weighing together with these arguments, economic environment has proved to be very bad and serious impact for any business investment.

3 Management Plan

According to Griffin (2006), management for all of business and human social activities is very simple. It is defined as how to organize people together and improve innovations, creativity to achieve business goals, objectives and success. Accordingly, management plan provide detail arrangement or key issues of management personnel and their background. Abrams (2003) suggested that management plan is key section for successful business plan which mainly describes the management team and staff, and what is ownership structured in the business. It defines contribution of each person in the management to business success. It is suggested that management plan should include owenership, internal management team, external management resources, human resources needs, organizational design and job descriptions, etc (Berry, 2008).

The Ownership

Ownership structure defines the legal structure of business and each responsibility for management or operation process. There are various types of ownership share in companies such as state shares, legal person shares, tradable A-shares and employee shares (Morck, et al., 1998). For Hello Playroom Entertainment, there were two sponsors, Jim Jorge with 40% shares and Robert Hery with 60% shares. In company, Robert Hery is the general manager and charges with internal management and operational process of business such as order of customers, HRM, financial management and research & development management. Jim Jorge is the vice general manager and mainly responds to external management and social relations with partners, competitors, and any third party.

Internal management team

Internal management is related with issues of managerial and operational process of business liking administration and production, sales and marketing, research & development, human resource management, financial management and risk management. The team of management is defined as special task according to personnel skills. Ultimate management power is leaded by Robert Hery. He mainly responds to make major decisions of business and personnel changes.

Administration: Department manager is David Rose who charges with all jobs within office such as notice, arranging regular meeting, types or copy for paper documents with his four subordinates. Meanwhile, Rose also responds to deliver customer’s order to marketing managers.

HR management: Tom Levy is HR manager and an HRM expert. He leads three people in the department and charges with daily HR issues in Hello Playroom Entertainment. It is a critical department for company since it controls activities of HRM such as rewards system, HR policy, assessment of employees’ performance, recruitment and selection, training and development. Moreover, Levy and his colleagues are able to make personnel changes within company according to person’s skills.

Logistics and supply chain management: Logistics and supply chain manager, John Berry, manages relationship with suppliers and delivery system in company. There are totally five people in the department added with John Berry. They responds to regulate when and how to purchase their materials. They are able to keep tight relationship with each supplier and plan any feasible strategies both long-term and short-term. In addition, Berry must deal with deliver system and inventory feasibility regarding products such as tools, instruments, music CDs, or DVDs.

Sales and marketing: Sales and marketing department is led by Frank Michael. It is an important department and comprises of 20 employees. All of them perform at the stores and directly communicate with customers. According to product categories, there are 9 employees particular charging with music tools and instruments, 8 for sales of music CDs or DVDs, three persons are cashers. Michael mainly collect daily performance and deal with emergent case. He organizes all of employees working effectively and possibly urges their innovation and creativity in the process of working. Meanwhile, Michael should improve interesting of working for their employees and avoid causing boring attitudes within their employees. Moreover, sales and marketing department is able to plan or carry out promotion campaigns such as pricing discounts and gift promotion to increase sales. It is important for new releases and let customers understand new singers or composers for music. Importantly, Michael is required to have a clear insight on all of these marketing performances and immediately find out potential opportunities and challenges.

Financial management: Walt Mark is the Finance manager and leads three subordinates in the financial department. The department is aimed to manage financial issues such as annual reports of business, profitability reports for sales, salary statistic and investment evaluation. Mark is required to provide monthly and annual financial report based on monthly sale record and marketing performance. It can be useful to help make any decision for general managers. At the beginning five days in one month, financial department should immediately offer salary report for all employees in the company. In addition, Mark must lead their employees to evaluate feasibility of investment for any franchise outlets, new music products, tools or instruments and calculate their potential profitability for parent company. Ultimately, it is significant to send the annual sale growth and profitability to general managers.

IT management: Information system is established to provide facility and high efficiency of working. Each department in Hello Playroom Entertainment adopts computer technology and links within one regional network in company. It enables all of company information can be freely shared across company, managers and staff. IT manager, Tommy Griffth, is expected to establish IT equipments and network maintenance, repairing and updating in company. There are four IT engineers in these departments. Griffth and his employees also charges with planning even carrying out any IT projects to improve working efficiency and effectiveness.

External management resources

According to Ward (2009), external management plan is a significant section for overall business plan and important backup of internal management. It can largely increase credibility and additional pool of expertise for business plan.

In Hello Playroom Entertainment, Jim Jorge and several departmental managers such as Frank Michael and John Berry are carried out negotiations with other organizations, suppliers, manufacturers and consultant agencies. Cooperation has been established with other music and entertainment companies such as Zomba Group of Music Companies and Flying Music Company Ltd in order to develop long term alliance relationship. Professional services consultants are widely resorted to series of special companies such as financial consultants, lawyers, IT consultants, business experts and famous leaders or managers. Daily legal issues for Hello Playroom mainly resorted to advice of London Law Agency, one of Lawyer consultant agencies in London. Samantha Foster, who comes from the Westminster Business Consultants, provides long term management and business advice for the company. Moreover, her team such as IT and finance consultants, Jamalah Bryan and Adaku Osuwah also provide special advice into management of Hello Playroom Entertainment. Charles Bentley, a famous business expert, is the chairman of business training and coaching in Hello Playroom, who comes from London Business Coaching Limited.

Otherwise, there is a Advisory Board can be considered as critical thinking tank for decision-making process and an enhancement for internal management team. The members of this Advisory Board include Jim Jorge, Robert Hery, Samantha Foster, Adaku Osuwah, Charles Bentley and Jive Records. This board is aimed to offer additional ideas or expertise for business, management, finance and IT applications in Hello Playroom Entertainment.

Organizational chart

Following is major organizational design in Hello Playroom Entertainment. According to different functions of department, it divides into major six departments and plays special roles (Figure 1) including Marketing, Finance, IT, Logistics and Supply Chain, HR, Administration. Meanwhile, the Advisory board is aimed to provide special business advice and management expertise, IT application consultancy and help to facilitate decision-making process. General manager and vice general manager comprises of top management in Hello Playroom. They respond all of business operation and management performances.

Figure 1: Organizational Chart for Hello Playroom Entertainment

4 Financial Plan

Financial plan is necessary direction and component for business plan since it can be a fundamental budget for spending and income in future. It includes various potential expense, income and assets for short-term and long-term planning (McKeever, 2007). Meanwhile, it reports the cash needs and ways to collect cash such as shares and borrowing from banks. According to Covello (2006), a feasible financial plan within business plan should basically comprise of three financial statements including balance sheet, income statement and cash flow statement. All of these statements are critical for business operations or startups to indicate whether the business can attract any potential investment according to financial ideas (Ward, 2009b). It determinates whether all of business ideas is feasible based on consideration of financial conditions. To attract other investors or shareholders, the financial plan or statements are published as on fine paper including formal, photos and graphics to demonstrate the financial position and culture of company (Howard, 1996). It is said that a good financial statements make readers better understand company performances and profitability of company. According to Rule (2004),     Balance sheet: It demonstrates the condition of financial position related with the capital assets, liabilities, and net equity for a given point in time.

Income statement: It refers to the profit and loss statement (P&L statement) including the overall income, expenses, and profits based on certain period.

Cash flow Statement: It refers to the cash flow conditions in company, which summarizes the sources and uses of cash and indicates whether enough cash is available to carry on the regular business activities, particularly the cash operation, investing and financial conditions in a certain period.

For Hello Playroom Entertainment, capital mainly comes from investment of its stakeholders. This financial plan comprises of major two sections including Profit and expense statement and cash flow statement (See Table 1), Profit and Loss statement (Table 2), and Break-even analysis (Table 3). Table 1 integrated incomes and cash flow statement into one table according to total sales and expense. It indicated that at the beginning of 12 month, there would enormous expense such as training and development, office suppliers and rent. As a result, it would influence the profitability of business. According to cash flow statement, it is the month 6 when cash flow can represent surplus and gradually grow with profits.

According to Table 2, it clearly represented the total sales, total expense and gross sale revenue. Ultimately, it expected that the net income for Hello Playroom Entertainment would be 68700 Pound at the first year. Meanwhile, the plan also carried out break-even analysis within coming 12 months, which showed four major results of analysis such as Gross profit margin, overheads, monthly break-even sales, and profit. Through mathematic calculation, it indicated that expected profit is also 68700 pound at the first year for Hello Playroom Entertainment.

5 Operations Plan

George E. Palmatier says operational plan is a critical integrated business management process. It is a strategic working plan for business and describes short-term objectives and ways for business success. Usually, operation plan is limited by certain period and financial budget for a case of commercial applications. Thus, it can be identified into monthly operation plan, quarterly operation plan, one year operation plan, 1-3 years plan or five years plan for companies (Lewis, 1999). Generally, there are several sections for operation plan including clear objectives, activities or works, quality standards, expected outcomes, timetables, controlling and monitoring process, resource allocation and HR arrangement (Malburg, 1994).

Concepts of operations

The core concepts of operation for Hello Playroom Entertainment refer to all processes of business including sales and marketing, finance, logistics and supply chain, HR management and other activities. According to Stherland & Canwell (2004), operation is wide range of concepts which involved in various activities of business operations. It refers to those ongoing recurring performances of business for purpose of creating profitability for sponsors or stakeholders.

Operations plan for Hello Playroom

Operation plan is based on annual planning for Hello Playroom Entertainment and designs related issues of business process including logistics and supply chain operation plan, IT applications, HR management, Administration management, sales and marketing, financial management, communication and others.

Logistics and supply chain operation plan: Firstly, collecting purchasing needs and logistics system for company based on requirements of other departments. Secondly, keeping strong collaborative relationship between local suppliers and logistics companies. Thirdly, developing loyal suppliers and emergent strategies to deal with urgent purchasing. Fourthly, leading well inventory management through IT applications and save warehouse space. Fifthly, making feasible and factual purchasing report to financial department through better communication with other functional department.

IT application: Firstly, IT department should establish company’s Websites and design all information for customers and public as soon as possible. Meanwhile, IT experts are expected to fix hardware of IT equipments in company such as cashers, regional network and feasible office software. Secondly, it hoped to introduce new IT application for customer management such as consumer centric marketing (CCM), customer relationship management (CRM), business-to-customer (B2C) (Mello, 2002). CCM is now regarded as advanced IT method to improve marketing and customer for company, which mainly based on CRM and B2C techniques (Minghetti, 2003). Company can resort to CCM to gain detailed customer information and better understanding of customer behaviors. CCM enables company to track and identify market performances and customer’s changing needs (Wang, 2000). Then, marketing manager is able to collect customer behaviors and new needs to make any necessary changes on marketing activities.

HR management: HR manager is hoped to find out talents and experts of business based on factual needs of business operations. Firstly, establishing detailed recruitment and selection plan for new employees according to HR needs of each department. It includes recruitment criteria, requirements of applicants such as education, experience, age and gender, and selection strategies for eligible applicants. Secondly, constituting reward system and rules for violation. Thirdly, establishing procedure for employee’s promotion, demotion and demission. HR manager should carry out exit interview for each employee and collect dissatisfaction issues toward to company. Fourthly, planning training and development programs regularly in company. HR manager set up times and place for training and development courses for employee’s improvement. It requires to one time for each month as long as official operations of business. Fifthly, taking measures to motivate employees’ innovation, creativity and passions for work.

Administrate: Firstly, establishing general working rules and norms for all employees such as working operational rules for managers, rules for staff and cashers. Meanwhile, it is necessary to add encouraging measures for well performances and punishes for violation. Secondly, keeping economical working habits and better working environment in office. Thirdly, well managing paper documents through classifying each department documents or records. Meanwhile, it can establish data pool for each department and share information on the regional network.

Sales and marketing: Sales and marketing department plays critical role for business operations for Hello Playroom Entertainment. It creates company profitability and directly communicates with customers. For marketing manager and all staff, firstly, classifying all categories of products such as DVDs, Releases, CDs, music tools and instruments. Meanwhile, it is helpful to design of stores for provide better space, color arrangement, visual beauty to customers. Secondly, collecting customers’ feedback and suggestions for their products and service quality and making suitable changes on marketing performances. Thirdly, carrying out marketing promotion activities suitably such as pricing discounts, holiday promotion and introduction of new releases, singers or composers. Fourthly, encouraging working passion and improving employees’ music knowledge with higher innovation and creativity. Regular discussion meeting for marketing staff would be largely increase their passionate music essences and meanwhile improve their working performances in market.

Communication: Communication is always significant for all business processes. Effective communication is critical to understand the business objectives, missions and overall help to achieve business success (Stuart, et al., 2005). For internal management, it is an essential component to deal with the relationship between managers and staff (Harris, 2009). It is also one essential strategy for marketer to monitor customer behaviors and execute customer relationship management (Anderson & Sullivan, 1993). Thus, in Hello Playroom Entertainment, communication is also important to involve in operation process and marketing performances. Each department is required to establish facilitate channels through company network and can immediately communicate with others. In addition, one regular weekly report is arranged in every afternoon on Friday for staff and managers, which is presided by vice general manager. For senior managers, the report meeting is held on the morning of Friday charged by general manager. It mainly discusses current operation performances in this week and establishes planning for next week. Meanwhile, it helps to immediately find out potential problems or difficulties for each department. Then, managers can understand each need and provide helps or suggestions to resolve them.

6 Contingency Plan

Contingency plan can be considered as back-up plans within business plan. It is a special section for emergent situations when things go to wrong. Measures or strategies for contingent conditions for business especially for startup business are necessary to promise anything operated in the light of planning (Bracker & Lemak, 1988). Meanwhile, contingency plan can effectively monitor and control risks, problems and emergency condition for business process. It helps business or managers to recover from serious incidents with minimum cost and destroy in minimum period (Luetzow, 1977). Over the years, there are various models for contingency planning such as Fiedler’s contingency model, Hersey-Blanchard situational theory, Path-Goal theory and Vroom-Yetton Leadership model (Waters, 2009). They well defined and illuminated steps or guidelines to develop contingency plans in business.

For Hello Playroom Entertainment, the contingency plan is simple to identify overall operational process including people, facilities, processes, infrastructure and information flow. All of these operations are considered as critical chain linkage within business, which should be underwent certain contingent test and monitors.

There is no special department. But contingency plan is led by the vice general manager in Hello Playroom Entertainment. Contingency includes: (1) Fire alarm, (2) Power shortage, (3) conflicts between staff and customers, (4) computer virus attacking, (5) excessive telephone call number, (6) lack of goods, (7) excessive number of customers at rushing hours, (8) requirement for repairing or replace for goods, etc.

Generally, three steps must be followed including contingent testing, writing report, and recovery. Firstly, testing. Members of Advisory board regularly inspect operation process and organizational performance. Meanwhile, they can send checking report to managers or general manager and propose feasible solutions toward to special problems. Once there is any serious problems of incidents happened, advisory board and managers should immediately respond to overall business process and finally write detail contingency plans. Secondly, writing report is responsible for each manager. If the IT department is found to happen problems such as power outages and excessive call volumes, then IT manager should charge with certain planning and report to top management. Moreover, it is necessary to inform all senior managers and top mangers. Thirdly, representing feasible solutions. It can be achieve resolution for contingent incidents through short-time discussion between managers and staff. If the problem is serious enough, it must carry out emergent meeting in top management and establish potential strategies or measures for it. Finally, managers should choose one best effective contingent solutions to execution.

However, such as fire alarm, power outages and excessive number of customers at rushing hours, it requires each manager to immediately respond needs of condition and find out solutions. Contingency plan report is also necessary to send to top managers after dealing with emergency. For example, once fire alarm rings, managers and staff must quickly evacuate all of people in market and meanwhile avoid to personal hurt and damage. Thus, it is said that daily training and programs should realize to improve ability of dealing with contingency situations for staff and managers.

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