Feasibility Report of expanding into Turkey--Report代写范文

Report代写范文:“Feasibility Report of expanding into Turkey”，这篇论文主要描述的是土耳其是一个富有潜力的市场，有着越来越多的跨国企业已经在开拓土耳其的市场，但因为土耳其市场的不成熟与不规范的问题，使得市场开拓并不是那么的一帆风顺，土耳其没有存在着那种排外的投资心理，因此土耳其市场的竞争也变得更加的激烈。

Turkey marketis a potential market, and more and more companies have started to expand Turkey market. However, the market isn’t mature and normative, moreover, it also have more opportunities and difficulties.Turkey has no xenophobia to the investors, the open market attracts many companies to expand it, so the market competition is unusually intense. Because of these opportunities and challenges, the company needs sufficient to expand the Turkey market. Because the Marketing efforts of company to other European countries have been unplanned and limited in scope in the past, the main aim of this report is to make a reasonable evaluation to Turkey market and help company make reasonable marketing strategy before expanding the market. At the same time, this report also helps the company to do ideal judge on the business ethical, and then the company can avoid the unnecessary bothers. Overall, it helps the company to make reasonable marketing strategy to expand Turkey market successfully. It means that the company can hold the secondary markets by single products and form product mix to hold the central markets. This strategy will save many resources for the company on account of the characteristic of Turkey market.

2.0  Introduction

3.0 Expansion strategy analysis

3.1 Theory of recommended expansion strategy

3.2 Feasibility of the strategy used into Turkey

3.3 Advantages and disadvantages of the recommended expansion strategy

4.0 Ethical Issues Analysis

4.1 Potential Ethical Issues Analysis

4.2 Ethical issues overcoming

5.0 General cross cultural marketing recommendations

5.1 Presentation of Turkish market’s situation

6.0 Conclusion

Through the analysis on Turkish market, this report recommends the market strategy - first after the difficult easy. It means that the company can occupy the surrounding market and gather strength to surround the central market. And then the company can use the single product breakthrough to form product group and product structure to occupy the central market. At the same time, this report suggests the company to adopt the similar culture model to expand the Turkish market, and expand the market step by step according to the steps of the cultural differences.

7.0  References

Ashay B. Desai, Terri Rittenburg 1997, ‘Global ethics: an integrative framework for MNEs,’ Journal of Business Ethics 16: 791–800.

Al-Khatib, J. A., S. J. Vitell & M. Y. A. Rawwas 1997, ‘Consumer ethics: a cross-cultural investigation,’ European Journal of Marketing 31(11/12),  750–767.

Alexandros Giannakis', Claude Stricker' & Giorgos Kotrotsios 2006, ‘Strategy deployment of high-technology companies entering the consumer sports electronic market,’ The Engineering of Sport 6, 1, 23-28.

HALIL F˙IDAN 2004, ‘Quality level and price in turkish durum wheat market,’  Quality & Quantity 38: 319–329.

Hamel, Gary & C. K. Prahalad 1994, ‘Competing for the furwe,’ Boston: Harvard Business School Press Helmut Schneider, John

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