服务承诺
资金托管
原创保证
实力保障
24小时客服
使命必达
51Due提供Essay，Paper，Report，Assignment等学科作业的代写与辅导，同时涵盖Personal Statement，转学申请等留学文书代写。
51Due将让你达成学业目标51Due将让你达成学业目标51Due将让你达成学业目标51Due将让你达成学业目标私人订制你的未来职场 世界名企，高端行业岗位等 在新的起点上实现更高水平的发展
积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈The Public Bicycle Transport Market---report论文范文
2016-07-11 来源: 51Due教员组 类别: Report范文
51Due论文代写平台report代写范文:The Public Bicycle Transport Market这篇report论文主要讲述了要发展公共自行车在中国城市营销计划，公共自行车能够减缓城市交通压力，锻炼人们的身体，还绿色环保节约能源。也是一种绿色，健康的出行方式。应该大力提倡发展。
With the accelerating of urbanization process in China, the expanding of the city scale, the residents travel distance is also increasing. However, due to the current Chinese public transport system of the city is generally imperfect, and the transit service is still in low level, and the problems of too long walking time outside the bus, too long waiting time, and the inconvenient transfer, more and more people select the car as a travel tool, which leading to cars growth too fast. The massive popularity of the private cars arouses lots of problems, such as the increasingly crowded of the urban roads, the gradually deterioration of the environment, the sharply consumption of the energy and the frequently occurred of the traffic accidents, etc.
For the public bicycle transport market is mainly used inside short time, short-distance transport, feeder, suitable for rallying rental station in passenger gathering such as hub, residential areas, commercial areas, schools, tourist attractions and so on, should be allowed to use at any time, be returned in different places, and be charged according to the length of use time which is based on the characteristics and advantage of bicycle transport: save energy and land resources, which can effectively reduce urban traffic pollution, ease urban traffic congestion, lower cost of personal travel, reduce the internal and external traffic costs, collection transportation, fitness and entertainment (Zhang, Shaheen & Chen, 2014). It is also a healthy, low-carbon way to travel, especially suitable for short distance travel.
Table of Contents
Executive Summary 3
1.0 Social/Health Issue 4
2.0 Environmental Analysis 5
2.1 Political Analysis 6
2.2 Economic 7
2.3 Social 7
2.4 Technological 7
3.0 Competition Analysis 8
4.0 Target Audience Analysis 9
5.0 Behavioral Drivers 10
5.1 Internal Factors 11
5.1.1 Barriers 11
5.1.2 Benefits 11
5.2 External Factors 12
5.2.1 Barriers 12
5.2.2 Benefits 13
6.0 Theoretical Underpinnings for Behaviour Change 14
7.0 Social Change Objectives and Recommendations 15
References 17
1.0 Social/Health Issue
The advantages of the public bicycle are not only useful for reducing the pressure on urban traffic, but also doing physical exercise, decreasing stress, saving energy and protecting environment. As shown in Figure 1, in China, the traffic congestion has become a serious problem, which seriously influence people’s life quality but also the development of a city. There are approximately 86.5 million private cars in China, which means that every four families have a car. From the year of 2001 to 2010, the data has increased from 4.3% to 23.5%. By experts, based on the rapid growth rate, it may be up to 200 million cars in China in the year of 2020 (Ke, Wenli, Xiao & Songhang, 2013).
7.0 Social Change Objectives and Recommendations
The social change objectives are to promote the public bicycle in China and advocate much more healthy travel way for Chinese people. In order to complete the objectives, some step objectives should be set. For knowledge aspect, the objective is to make much more people the benefits of riding bikes, such as physics exercise, environmental protection and energy saving and so on. For the attitude, the objective is to make people to accept the bicycle travel mode and have the willing to adopt the bicycle travel mode. And the behavioural object is that Chinese people start to join in the public bicycle group.
Based on the above analysis and the theories of 4Ps, the importance of Chinese public bicycle should focus on the Product, Price, Place and Promotion. For the Product, the Global Positioning System technology should be brought to real-time monitoring of public bicycles, which can reasonable dispatch bikes in flat peak and peak between technology to fee settlement and help people to find the public bicycle station in time. For the price, it should consider on the other transport cost to determine, in order to attract much more people to use public bicycle. For the place, the Chinese public bicycle development should include: Public bicycle market planning, public bicycle rental station planning, public bicycle network planning, scheduling and management of public bicycle, public bicycle Intersection traffic optimization and so on. The marketing strategy of the public bicycle transport should be clear the public property of the public bicycle transport and should be incorporated into the ranks of urban public transport and should be the cooperation business model which is government-led and enterprise operation. In determining the existence of vehicles of the connection rental station planning should take into account the proportion of long-distance travel, the proportion of the population structure, the attraction area to transfer, the proportion of site traffic, speed and grid frequency of the transfer points, the amount of peak-hour access to bicycles and other factors. In addition, it is necessary to reinforce the channel of propaganda, so as to much more people to know the advantage of public bicycle.
References文献
Ding, Y. & Ding, Z. (2012) Model and Empirical Study on Several Urban Public Transport Networks in China. International Journal of Modern Physics, 26(15): 12500901-12500909.
Herold, E. S. (1983) The Health Belief Model. Journal of School Health, 53(1), 19-21.
Laughlin, A. J., Sheldon, D. R., Winkler, D. W. & Taylor, C. M. (2014) Behavioral drivers of communal roosting in a songbird: a combined theoretical and empirical approach. Behavioral Ecology, 3, 45-52.
Jiang, Y., Kang, L., Jin, L. & Wang, S. (2010) Optimal Design and Management of Public Bicycle System for College Campus: A Case Study in China. 2013 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, 3, 165-170.
Ke, Z., Wenli, L., Xiao, W. & Songhang, C. (2013) Traffic Congestion and Social Media in China. IEEE Intelligent Systems, 28(1): 72-77.
Metro, M. (2002) Beijing Bicycle (Shiqui Sui De Dannian) or the Awkwardness of Being 17. Media & Education Magazien, 133, 190-192.
Shang, W., Jiangman, Z., Liang, L. & Zheng-Yu, D. (2010). Bike-Sharing-A new public transportation mode : State of the practice & prospects. 2010 IEEE International Conference on Emergency Management and Management Science, Aug., 222-225.
Wang, Y., Hansson, L., Sha, N., Ding, Y., Wang, R. & Liu, J. (2013) Strategic Assessment of fuel taxation in energy conservation and CO2 reduction for road transportation: a case study from China. Stochastic Environmental Research and Risk Assessment, 27(5): 131-1238.
Xu, H., Wu, H., Zhang, W. & Zheng, N. (2011) Busy stations recognition of Hangzhou public free-bicycle system based on sixth order polynomial smoothing support vector machine. 2011 International Conference on Machine Learning and Cybernetics, 2, 699-704.
Yan, W. & Li, X. (2010) Influence factors on urban public transport distributing rate of Beijing as a case study. 13th International IEEE Conference on Intelligent Transportation Systems, Sept., 143-148.
Yang, F., Chen, L., Cheng, Y., Yao, Z. & Zhang, X. (2015). Urban public transport choice behavior analysis and service improvement policy-making: a case study from the metropolitan city, Chengdu, China. Journal of Applied Statistics, 42(4), 806-816.
Ye, L., Hui, Y. & Yang, D. (2013) Road traffic congestion measurement considering impacts on travelers. Journal of Modern Transportation, 21(1): 28-39.
Zhang, H., Shaheen, S. & Chen, X. (2014) Bicycle Evolution in China: From the 1900s to the Present. International Journal of Sustainable Transportation, 8(5): 317-335.
51Due原创版权郑重声明：原创范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。
51due为留学生提供最好的作业代写服务，想获取更多report代写范文，亲们可以进入主页 www.51due.com 为留学生提供report代写服务，了解详情可以咨询我们的客服QQ:800020041哟。-lc
With the accelerating of urbanization process in China, the expanding of the city scale, the residents travel distance is also increasing. However, due to the current Chinese public transport system of the city is generally imperfect, and the transit service is still in low level, and the problems of too long walking time outside the bus, too long waiting time, and the inconvenient transfer, more and more people select the car as a travel tool, which leading to cars growth too fast. The massive popularity of the private cars arouses lots of problems, such as the increasingly crowded of the urban roads, the gradually deterioration of the environment, the sharply consumption of the energy and the frequently occurred of the traffic accidents, etc.
For the public bicycle transport market is mainly used inside short time, short-distance transport, feeder, suitable for rallying rental station in passenger gathering such as hub, residential areas, commercial areas, schools, tourist attractions and so on, should be allowed to use at any time, be returned in different places, and be charged according to the length of use time which is based on the characteristics and advantage of bicycle transport: save energy and land resources, which can effectively reduce urban traffic pollution, ease urban traffic congestion, lower cost of personal travel, reduce the internal and external traffic costs, collection transportation, fitness and entertainment (Zhang, Shaheen & Chen, 2014). It is also a healthy, low-carbon way to travel, especially suitable for short distance travel.
Table of Contents
Executive Summary 3
1.0 Social/Health Issue 4
2.0 Environmental Analysis 5
2.1 Political Analysis 6
2.2 Economic 7
2.3 Social 7
2.4 Technological 7
3.0 Competition Analysis 8
4.0 Target Audience Analysis 9
5.0 Behavioral Drivers 10
5.1 Internal Factors 11
5.1.1 Barriers 11
5.1.2 Benefits 11
5.2 External Factors 12
5.2.1 Barriers 12
5.2.2 Benefits 13
6.0 Theoretical Underpinnings for Behaviour Change 14
7.0 Social Change Objectives and Recommendations 15
References 17
1.0 Social/Health Issue
The advantages of the public bicycle are not only useful for reducing the pressure on urban traffic, but also doing physical exercise, decreasing stress, saving energy and protecting environment. As shown in Figure 1, in China, the traffic congestion has become a serious problem, which seriously influence people’s life quality but also the development of a city. There are approximately 86.5 million private cars in China, which means that every four families have a car. From the year of 2001 to 2010, the data has increased from 4.3% to 23.5%. By experts, based on the rapid growth rate, it may be up to 200 million cars in China in the year of 2020 (Ke, Wenli, Xiao & Songhang, 2013).
7.0 Social Change Objectives and Recommendations
The social change objectives are to promote the public bicycle in China and advocate much more healthy travel way for Chinese people. In order to complete the objectives, some step objectives should be set. For knowledge aspect, the objective is to make much more people the benefits of riding bikes, such as physics exercise, environmental protection and energy saving and so on. For the attitude, the objective is to make people to accept the bicycle travel mode and have the willing to adopt the bicycle travel mode. And the behavioural object is that Chinese people start to join in the public bicycle group.
Based on the above analysis and the theories of 4Ps, the importance of Chinese public bicycle should focus on the Product, Price, Place and Promotion. For the Product, the Global Positioning System technology should be brought to real-time monitoring of public bicycles, which can reasonable dispatch bikes in flat peak and peak between technology to fee settlement and help people to find the public bicycle station in time. For the price, it should consider on the other transport cost to determine, in order to attract much more people to use public bicycle. For the place, the Chinese public bicycle development should include: Public bicycle market planning, public bicycle rental station planning, public bicycle network planning, scheduling and management of public bicycle, public bicycle Intersection traffic optimization and so on. The marketing strategy of the public bicycle transport should be clear the public property of the public bicycle transport and should be incorporated into the ranks of urban public transport and should be the cooperation business model which is government-led and enterprise operation. In determining the existence of vehicles of the connection rental station planning should take into account the proportion of long-distance travel, the proportion of the population structure, the attraction area to transfer, the proportion of site traffic, speed and grid frequency of the transfer points, the amount of peak-hour access to bicycles and other factors. In addition, it is necessary to reinforce the channel of propaganda, so as to much more people to know the advantage of public bicycle.
References文献
Ding, Y. & Ding, Z. (2012) Model and Empirical Study on Several Urban Public Transport Networks in China. International Journal of Modern Physics, 26(15): 12500901-12500909.
Herold, E. S. (1983) The Health Belief Model. Journal of School Health, 53(1), 19-21.
Laughlin, A. J., Sheldon, D. R., Winkler, D. W. & Taylor, C. M. (2014) Behavioral drivers of communal roosting in a songbird: a combined theoretical and empirical approach. Behavioral Ecology, 3, 45-52.
Jiang, Y., Kang, L., Jin, L. & Wang, S. (2010) Optimal Design and Management of Public Bicycle System for College Campus: A Case Study in China. 2013 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, 3, 165-170.
Ke, Z., Wenli, L., Xiao, W. & Songhang, C. (2013) Traffic Congestion and Social Media in China. IEEE Intelligent Systems, 28(1): 72-77.
Metro, M. (2002) Beijing Bicycle (Shiqui Sui De Dannian) or the Awkwardness of Being 17. Media & Education Magazien, 133, 190-192.
Shang, W., Jiangman, Z., Liang, L. & Zheng-Yu, D. (2010). Bike-Sharing-A new public transportation mode : State of the practice & prospects. 2010 IEEE International Conference on Emergency Management and Management Science, Aug., 222-225.
Wang, Y., Hansson, L., Sha, N., Ding, Y., Wang, R. & Liu, J. (2013) Strategic Assessment of fuel taxation in energy conservation and CO2 reduction for road transportation: a case study from China. Stochastic Environmental Research and Risk Assessment, 27(5): 131-1238.
Xu, H., Wu, H., Zhang, W. & Zheng, N. (2011) Busy stations recognition of Hangzhou public free-bicycle system based on sixth order polynomial smoothing support vector machine. 2011 International Conference on Machine Learning and Cybernetics, 2, 699-704.
Yan, W. & Li, X. (2010) Influence factors on urban public transport distributing rate of Beijing as a case study. 13th International IEEE Conference on Intelligent Transportation Systems, Sept., 143-148.
Yang, F., Chen, L., Cheng, Y., Yao, Z. & Zhang, X. (2015). Urban public transport choice behavior analysis and service improvement policy-making: a case study from the metropolitan city, Chengdu, China. Journal of Applied Statistics, 42(4), 806-816.
Ye, L., Hui, Y. & Yang, D. (2013) Road traffic congestion measurement considering impacts on travelers. Journal of Modern Transportation, 21(1): 28-39.
Zhang, H., Shaheen, S. & Chen, X. (2014) Bicycle Evolution in China: From the 1900s to the Present. International Journal of Sustainable Transportation, 8(5): 317-335.
51Due原创版权郑重声明：原创范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。
51due为留学生提供最好的作业代写服务，想获取更多report代写范文，亲们可以进入主页 www.51due.com 为留学生提供report代写服务，了解详情可以咨询我们的客服QQ:800020041哟。-lc
