The long-term value of packaging design

下面为大家整理一篇优秀的assignment代写范文- The long-term value of packaging design，供大家参考学习，这篇论文讨论了包装设计的长久价值。包装设计应该是功效的、人文的、环保的，缺一不可。它应在重视其功能性第一的前提下，有节制的呈现出技术与艺术结合，体现出不同消费群体审美情趣及文化内涵，并且以3R制造为设计准则，最终实现自然价值与精神价值的辩证统一。

Every day for most people used directly or indirectly, to use more than 5 kinds of packaging. Packaging design as the important part of modern commodity marketing, here we discussed the functions of packaging design idea, to satisfy the marketability of packaging design, this paper discusses the cultural inheritance of packaging design and discussed the development prospects of sustainable packaging, points out, packaging design shall be the unification of the situation and function, and fit with the energy conservation and environmental protection, to such as "wine" aloes, achieve its time even epoch-making significance.

Packaging design is to solve for packing subjective need and objective function of the two big problems. This is embodied in the functionality of the packaging design. "Do no need to reinvent the wheel, but we have to improve the wheels, to run faster and better!" Packing also so, when our ancestors found in yeast wine, perhaps with lotus leaf or a concave shape vessel for it, then we invented the bronze when we use the hip flask. When glass is used when we use the bottle. , at that time no packaging design concept; When we label the bottle, and understand the scientific method, packaging design also exist. Although in the absence of broad sense design era we don't use the word packaging design, but the way the predecessors to do so has been to perform packaging the actual effect. So in the packaging design should meet the above all is its principle and easy to use, obey the original natural scale, it is also at any time, any product the most basic requirements of packaging design.

If, with emphasis on the protection of industrial packaging design, commercial packaging design is main purpose is to promote. Commodity packaging plays a special role in the economy, is the physical, the metaphysical, it will be physical, physical products, supplies, and even waste after packing into a commodity. It must be through the test of market competition, the design to achieve the final success or not is whether it will be beautification products achieve promotion purposes. As arne haim in his book art and visual perception, puts it: "the visual image is never for perceptual materials mechanical duplication, but a creative grasp of reality. Grasp it to the image is rich in imaginative, creative, sharpness of the image of beauty. Viewing the world activity was proved to be the nature of the external objective thing itself and the interaction between the nature of the beholder." To make the packaging in the market have good promotion effect, in the packaging design should follow the Japanese scholar, zhuo "good eye, Richard," put forward by the principle.

Success of packaging not only through the use of modelling, colour, pattern, material cause consumer attention and interest of the product, to make consumers through knowledge of product packaging. For people to buy is not the purpose of the packaging, but packaging products.

The most effective way to accurately convey the product information is true to convey the image of the product. It or use transparent packaging; Or on the packaging container window display products; Or paint products in packaging graphics; Or use the concise text; Pictures or color printing products, etc.

Accurately convey the product information, also requires the class of the packaging and the grade of the product, cover up or exaggerate the quality of the product packaging, function is failure.

Accurately convey the product information, also requires packaging successfully used in the modelling, colour, design, etc. Don't violate people's habits, causing misunderstanding.

Man's love plays an extremely important role in impulse buying. Goodwill from two aspects: first is the practical aspect, the packaging can meet the demand of consumers of various aspects, provides convenient for consumers. Consumers can choose according to their habits. When product packaging provides a convenient, will naturally cause consumers favor. Second, goodwill also directly from the elements of the exterior of the packaging, it is a comprehensive psychological effect, and individual and private environment have close relationship. In color, the color of each one has his own love and hate, but also have in common, such as most women love pure white and sweet mysterious purple, pink, they are known as women of color; Black men love solemn, calm and composed of dark blue, they say male color again. In addition, each nation have different favorite color, said national color.

Packaging design as a kind of cultural phenomenon, as well as works of art, should belong to the age of it and the people. From the content point of view, after the packing appear different cultural orientation, the "elegant", "common" is produced. Yu guoming, a professor in the "lecture room" seminar of the word "fit" the brilliant, "I think of a word is called a fit, now understand the refined and vulgar is two words, I understand is composed by a word, correspond with the bad, and contains the elegant cultural connotation and value, and generally enjoy cultural products for the society is composed by." Here to borrow this interpretation is also appropriate, packaging design should be in "elegant" to demanding the style of commodity quality, in order to "common" to pursue the diversification of consumers, "low" is to avoid the "bad" design tendency, in more affinity propagation way to spread the elegant culture.

From the point of expression form, any design activities of people is inseparable from the particular social cultural background, from the social cultural environment at that time the growth of the national spirit.

In short, packaging design should be effect, market, humanities, environmental protection, be short of one cannot. It should be in the first premise, attaches great importance to its functional abstemious presents the technology and the combination of art, reflects the aesthetic taste and cultural connotation of different consumer groups, and design criteria for 3 r, finally realizes the dialectical unification of natural value and spirit value.

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