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Assignment代写:Internet opinion field

2018-06-25 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Internet opinion field,供大家参考学习,这篇论文讨论了网络舆论场。互联网产品往往根据目标用户所处文化背景的不同,开发制定相应的平台功能,平台上形成的网络舆论场也因此而不同。随着互联网技术的迅猛发展和网民在社交平台上的快速迁徙,海内外网络舆论场的障碍也变小了。在海内外网络舆论场信息的跨域流通过程中,社交媒体用户中承担搬运者角色的个体和群体打通了不同的社交平台、地域领域、文化环境之间的传播壁垒,对网络舆论事件的发生、发展和结果有不可忽视的作用。

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With the rapid development of Internet technology and the rapid migration of Internet users on social platforms, the invisible gap between the public opinion field at home and abroad is becoming thinner.

The emergence of network media to traditional news information industry reform of modes of production, distribution way, operation opportunity, and social media in The information and news spread, exchange and sharing, we once again highlight The advantages of "The Internet is time press media," The fact that The status quo. When interpersonal communication, group communication and mass communication occur on the same platform, the communication mode of information also changes from "media-audience" relationship to "social" relationship.

According to the survey, one third of Americans get news through Facebook, and 80 percent of them share news through friends. According to the American press association, young people are used to getting news through social media such as Facebook and Twitter, and less through professional media such as news websites, television or newspapers. When major emergencies occur, the news timeliness advantage of social platforms makes them get more attention and even become a news source of professional media. Twitter, a former vice President Kevin sauri even claims that Twitter is, in fact, and it is not a social media news media. In the case of the kunming railway station terrorist attack, the Malaysia airlines crash, the Boston bombings and the stampede on the bund, social media platforms posted information and attracted public attention faster than professional media organizations.

The status and function of the Internet era, the traditional information producers to millions of Internet users, social media users not only the passive information receiver, more as information producers, the organizer, the multiple identities of the bearer. Common network users can through social media release fresh stories on the Internet, can be based on personal preferences and to spread the existing information, also can be in handling, translated others published information between different platforms.

Both at home and abroad in the process of network public opinion field information cross-domain circulation, social media users to assume the role of the bearer of the individual and group created different social platform, communication barriers between geographical areas, cultural environment, the occurrence, development and results of Internet public opinion events have the effect that cannot ignore. The information source also extends from professional news organizations to we media, citizen journalists and ordinary netizens. Private channels have become an important component of information exchange at home and abroad, while non-institutional sources have played an important role in promoting information exchange.

Content type, network public opinion field at home and abroad there are entertainment trends: on the one hand, serious information content declined, entertainment gossip, TV shows, sports events and other topics attention far beyond politics, society, people's livelihood and so on serious topics; On the other hand, the content of news information pursues drama, stimulation and timeliness, which makes the public opinion environment more complex while increasing the readability of the information obtained by network users.

Network and the lack of information production and communication process of the social platform "gatekeeper" role, information source, the content and the details of true and false confusion and flaws, social media has become a hotspot of rumors and false news, also make the proportion of authoritative information channels. Nowadays, the Internet is not only the main channel for ordinary netizens to get information, but also an important information source for professional news media. As professional media will network platform to false information without turning into "news", reported through the formal channels, reproduced, can only be the result of the false information of negative effect to expand, the credibility of media, the official authority.

There is no doubt that American Internet companies dominate the global market of social media. According to statistics, of the 18 social network platforms with more than 10 million monthly active users worldwide as of March 2015, 10 are from the United States, accounting for 55% of the total. China, Russia and Japan are among online social media, but its social network from a number of users and recognition abroad, international market share still lags behind that of the products in the United States, only in the domestic market leading position.

China leads the world in the number of active Internet users and the penetration rate of social media. However, mainland China has no consistent users contributing to overseas social media. A more typical example is the social media giant Facebook, which has achieved some success in every market in Asia except China, but its penetration rate in mainland China is not large.

Internet products often develop and formulate corresponding platform functions according to the cultural background of the target users, and the public opinion field formed on the platform is also different. Such as interpersonal communication in the western society pay attention to safety distance, emphasize individual privacy, users on the basis of offline relationships distinguishes the difference choice E-mail, private number or different social tools such as social media accounts.

Overseas social media as a whole have no requirements on the real-name system of user accounts. Internet anonymity has obvious characteristics, and Internet users are more motivated to participate in public topics and public opinion supervision. The functions of domestic social media platforms are more diversified, and they keep enriching functions to meet users' needs while retaining their own characteristics.

The public opinion of Twitter and sina weibo properties than the letters and WhatsApp is more obvious and prominent, is meet the demand of grassroots Internet voice public opinion space and platform of public opinion direction from professional media guide track hot topic for the user. Hot topic in the two platforms set list, participate in the user type, subject labels Settings are emphasized its since the media attribute, make public opinion participants track hot topics and participate in the debate has become more convenient. WhatsApp and micro letter more attention based on the strong relationship between interpersonal communication, especially in the first set of functions, meet the demand of user's communication, only not to provide users with participation and discussion of public affairs.

One of Twitter's most distinctive attributes is the topic tag, which categorizes and aggregates platform information through user-created topic tags. Topic tags will not only allow users to easily find a specific topic to join them, also improve the feasibility of tracking platform on public opinion, it makes the tens of thousands of people in a very short period of time focusing on the same topic, evolution to influence the behavior of real activity. Some of the biggest international events have the power of Twitter hashtags, such as the earthquake in Haiti, the hunt for osama bin laden and the 2012 U.S. election.

At present, topic tags have become an essential function of almost all social media on the Internet. Sina weibo, Facebook, Instagram and others all have some form of topic tags. Sina weibo also expands the activity function and hot event page on the basis of the topic tag, further increasing the public opinion heat and communication effect of the topic

Sports topic on Twitter platform awareness ahead, topics include domestic major events such as the NFL, NBA, Super Bowl and so on, have the world famous game such as wimbledon tennis championships, World Cup, etc. In the 2014 super bowl, for example, Twitter officially counted 24.9 million tweets during the game, with a peak of 380,000 per minute, not including retweets and comments.

Political and livelihood issues ranked second, including the Indian election, the us election, and the 25th anniversary of the fall of the Berlin wall. Specifically, although the hot topics on Twitter come from all over the world, most of them are around European and American countries or are based on western mainstream culture.

Weibo hot topic type, by contrast, are characterized by entertainment: 2014 referring to the highest degree of 30 hot topic, with most TV shows, social news and sports event types. Variety shows and popular TV series occupied the vast majority of the microblogging hot topic, variety show "dad where to go" "I'm a singer" "Chinese good voice" topics into the top 10, and other hot topics include "gala" smog "horse" "" "iPhone6 "and so on.

The convenience of the Internet and timeliness also accelerated the spread of bad information, anonymity makes bad information in the online world publishers, visitor and disseminator difficulty identifying and tracing, brought difficult to crack down on Internet bad information. According to the report, "etim terrorist organizations" in recent years, through the network channels to domestic transmission with fear of audio, video, and the number and frequency rises year by year: 2010 8, 13, 2011, 2012, 32, 109 units in 2014. The transformation from the smuggling of religious propaganda into China in reality to the transmission of violent and terrorist audio video online has greatly increased the difficulty and necessity of combating crime.

Compared with the events in the public opinion field at home and abroad in recent years, the fermentation speed and the cross-border communication speed have been rapidly improved. It took less than 24 hours for the topic of "platinum blue and black skirt" to be introduced into the domestic social network, and only 3 hours from the introduction to the detonation of the topic in the domestic public opinion field. In the case of "brother orange", the average response speed of Internet public opinion communication at home and abroad was only 6 hours, half the time difference between China and the United States. This has undoubtedly increased the difficulty of information management for the domestic network opinion platform, and posed a test for the stability of the platform infrastructure.

A lot of information of cross-border transmission is put forward for the Chinese Internet inquiries, the new situation, traditional management network public opinion has been unable to meet demand and to be closer to the overseas netizens way into overseas network public opinion field actively, strengthen the joint, expand the overseas influence of Chinese public opinion.

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