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Assignment代写:Ethical principles of media behavior

2017-11-09 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Ethical principles of media behavior,供大家参考学习,这篇论文讨论了媒体行为的伦理原则。媒体引导人们向往善和美。“善”的与“好”的,是人类产生以来对美好社会的追求,辅助人类生活的媒体也要以真善美为奋斗目标,把一定的伦理原则作为社会实践活动的出发点与最终归宿。

media behavior,媒体行为,assignment代写,paper代写,留学生作业代写

As an independent subject, the media plays an active role in the process of social development and promotes the credibility of the public. The principle of good is the eternal pursuit of media development, the media's good bring people happiness and happiness, the media also guide people yearning for goodness and beauty; the justice principle is an important defense line for media to maintain social fairness, the media shoulce social vulnerable groups. The real principle is the life of the media, the media should be from the macroscopic, the nature, the development changes objectively true, cannot have any false ingredient, can win the market; the principle of benevolence embodies the conscience of the media and the spirit of fraternity, the media must have a heart of benevolence, compassion, can win the hearts The principle of freedom provides a broad space for the independent development of the media, the media transmits rich information to the public, plays the supervisory role, and as a value concept, freedom contains ethical responsibility.

As we all know, we live in a highly media society, the media is playing the role of any other media can not play the information transfer function, personality molding function, scientific education function, entertainment, the protection of the function of social environment, cultural concept of shaping function, value-guiding function, etc. Media behavior is not before the breadth and depth of social organizations and public life in all areas of infiltration, through the transmission of information, supervision of public opinion, the concept of guidance, dispel doubts, exchange of views and other ways to bear social responsibility. To explore the ethical principles of media behavior, we can have a more in-depth understanding and grasp of media ethics issues, and help us to understand more rationally the connotation, significance and value of the principles of good, justice, truth, benevolence and freedom in media activities, and find the reason and basis for moral judgment of the media. To confirm the humanistic direction of media development from a more fundamental level.

The core concept of meta-ethics is "good", and goodness has become an ethical concept in human value system. But what is the meaning of "good"? What does it mean for human beings to evaluate the behavior of daily life and the practice of productive work as "good"? What are the standards and yardsticks of their evaluation? This is a question worth pondering. Human beings often refer to "good", but often simply rely on intuition and habit to evaluate the good and evil of behavior and events, and the value system of "good" lacks systematic reflection. For the increasingly vigorous media, the character of its advancing with the Times makes its behavior and reported events inevitably with "new" characteristics, so people in the evaluation of these actions and events, can not simply intuitive look at the world, but must follow clear and unambiguous ethical principles. Therefore, it is necessary to investigate the ethical principles that media behavior should follow in order to make a fundamental solution to the ethical behavior of media.

The good news of the media brings happiness and happiness to people. Good, in essence, is happy and happy, the development of the media changes people's way of life, improve people's spiritual life quality, bring happiness and happiness. The development of the media today has undoubtedly proved the advent of the information age. The media rely on their own advantages to the latest information presented to mankind, the overwhelming information and advertising in the way into the people's vision, so that people experience the convenience of information brought home to know the world big things. The media's entertainment function is also a means of the past can not be compared, people enjoy the enjoyment of the media to enjoy the physical and mental pleasure. With the help of the media, people open the Micro-blog Analysis point of view, click on video to watch TV dramas and movies, turn on audio to listen to wonderful songs. People have done things that they had never thought of before, such as the wide application of e-mail, let the human farewell to the traditional hand-held pen letters of the era, so that the communication is convenient and efficient, time-saving and labor-saving; the application of online banking, so that people do not have to run to the bank queue for related business, and in their own or any one Through the computer or mobile phone can complete complex business, thus saving time, improve efficiency.

The media enriches human's real life, brings the joyful feeling to the person, lets the human physical and mental health, the personality realm obtains the promotion. Happiness, happiness, physical and mental health and the promotion of the realm of personality are "good". The media has become an essential part of people's modern life, and people's lifestyles have been changed by the development of the media. People have become stronger than ever by using the media. This is the progress of human society, the development of the Times, this is the effect of media good proof.

The media lead people to yearn for goodness and beauty. "Good" and "good", is the pursuit of a good society since the human generation, to assist the human life of the media should be the truth and beauty as the goal, the certain ethical principles as the starting point and final destination of social practice activities.

Good is the eternal pursuit of the media. Media reports of exemplary deeds, the promotion of helpfulness, kindness, filial piety old love, love hillock dedication, selfless dedication and other spirit, inspire the emotional resonance of the audience to reach the emotional identity and moral consensus, for the purification of social atmosphere, leading the society to play a model role. When the media reported some prominent people, to their studious character, the spirit of hardship and other personal temperament and the report of personality charm, causing the society to their love and worship; In the media, the public figures, strengthen the idol of honesty, goodness, modesty, tenacity, patriotism and other individual moral character elements, its incentive and role model obviously When the media reports on civilian figures, good at digging its body filial piety, responsibility, self-improvement, simple, positive, enterprising, optimistic and other quality, so that people feel the society to the basic moral quality of the call; Media in the reporting of exemplary figures, promote their selfless dedication of the spirit and integrity of the excellent quality of enthusiasm, called on the public to learn. In a word, the media consciously strengthen exemplary role model, in the whole society set off a good atmosphere of learning to model, in order to increase the overall social and individual interests of the ultimate moral standard.

In the course of development, the media not only bring "good", but also derive "evil". From the teleological point of view, for the benefit of mankind, better service for mankind, this is the media from the past, to today's development, and then to the future of the destination has never changed. The "side effects" of media development may be unexpected, but they cannot deny the "goodness" of the media, because these "evils" do not conform to the original intention of the media. As long as the media exist and develop, there will be evil, so human beings have to control some of the media phenomena that deviate from their original intention. Through moral and legal dual means to guide and standardize media behavior, even if not to pure good, but also to make good and bad results must be good, and the balance of good to continue to increase.

No matter how we evaluate the media's own merits, as long as our value system also has the distinction between good and evil, justice and injustice, responsibility and dereliction of duty, then the ultimate goal and destination of media development should be good to avoid evil, the media should play a responsibility to play a good role.

Justice is the first problem of ethics, and the value of justice is the highest moral value. What is "justice"? Justice is a kind of virtue, is a fair, objective, impartial yardstick and standard, it is deeply rooted in human value rationality, people pursue it, as the sun shining pursuit. For the media, the media has an unparalleled power of speech, in the society has a wide range of appeal and great influence; the responsibility of the media belongs to the state and all the people, so its discourse rights should be the voice of the majority of the population, should be a platform for the masses to show fair and just. Fairness and justice is the proper meaning of media questions, and the moral bottom line that the responsibility media must stick to. The media should not only adhere to the value criterion of fair and just, but also be the strength of promoting social fairness and justice. The true principle and false news are not allowed. The true principle requires that media reports do not have a bit of false ingredients, but the earlier and substitute false news is not uncommon in the view of social reality.

The appearance of false news is multifarious. Some of the news is fabricated out of thin air, the journalist identity becomes "writer", fabricating false news to Bo People's eyes, such as the social problems of children's healthy growth have a strong social concern, the reporter fabricated a story of child abuse, the investigation was found to be false news; If some journalists cheat clicks, fabricated with a very strong visual impact of the topic, in fact, the content of the article and the topic is not very relevant, this sensational news is bound to arouse people's dissatisfaction and scold; some of the news is untrue report, although the shadow of the facts, but only a part of the facts, some content and plot has been exaggerated such as news advertising to achieve the effect of publicity, often on the characteristics of the product news, only to publicize the advantages of products deliberately conceal the shortcomings of the product and so on. In essence, false news is inaccurate news. False news and the media should follow the true principle of the contrary, to the society and citizens to bring great harm, not only damage the basic value and credibility of journalism, but also the media and social disgrace. Media ethics requires that both media organizations and media practitioners must have a realistic spirit, discover the truth, restore the truth, and respect the objective facts. The media's conscience embodies the thought of benevolence in the history of Chinese thought and culture, and the great thinker Confucius believed that benevolence is the essence of man. The structure of the word "Ren" indicates that man and man coexist in society, and that human beings need to be benevolent and caring. Benevolence is the guiding principle of life, it is not only a kind of moral ethics, but also an externalization of practice. Throughout the rich connotations of benevolence, we can find that the ancient principle of benevolence contains many factors that fit in with modern ethical civilization. The media line of benevolence and righteousness, with "benevolence" in order to call it a responsible media. The principle of benevolence and love is an important principle that the media should adhere to, and the media should carry forward the traditional ethical implication of benevolence and compassion.

The media promotes the spirit of benevolence and embodies the bosom of humanity. The media to promote the spirit of benevolence and beauty in the society, such as flood relief, good deeds, honest and friendly, charitable behavior, love and dedication and other activities, carry out vigorously, to embody the model of the socialist moral trend of the typical, active reporting, fully demonstrate the "benevolence" spirit of positive upward guidance role. The press of all countries attaches importance to the lofty "benevolence" of the spirit of the report, reflecting the people's pursuit of beauty. The media in the report, as far as possible to excavate the hero's benevolence quality, so that moral incentive and exemplary role more obvious; the media to the individual moral conscience, love and other elements of attention and promote, so that people feel the whole society to the valuable moral quality call. Generally speaking, the demonstrative effect of moral object refers to the influence of social individual on moral consciousness and moral behavior. If the imitation of the object in the context of identity, role, academic background and other similarities, often the heart will resonate and imitate it, so children imitate parents, students imitate teachers, young people imitate successful people, is a moral choice process. In the process of disseminating the values of benevolence and ethics to the public, the media has set positive energy example for the society and played the role of media moral education.

Caring for the people is actually a manifestation of the relationship between man and man in the ethical culture. In the value orientation of benevolence, media report is a combination of the ethical values of caring and the "benevolence" in traditional culture under the condition of market economy. "The essence of caring for the people in the media, embodying the importance of emotional factors in interpersonal communication, for the media, whether caring for others is the important standard of individual moral maturity of media," the value orientation of media care for the people is not only consistent with the goal of building a harmonious society, but also conforms to the traditional

The media should fully embody the compassion in the propaganda report. Sympathy for the suffering of others, which is often said to be the compassion, compassion is the principle of benevolence should be justified. Mencius said, "People have no compassion, no human beings," he will be the first of the four ends of human compassion. Compassion is the embodiment of human conscience, for the media, the conscience is a ruler of its speech action, so the media to show compassion, showing a responsibility of the media should have a conscience, otherwise, the heart of the selfish desires will be inflated, the mercenary no emotion of instrumental rationality will soar sharply, This deviates from the main thrust of the media ethic culture, which concerns the suffering of the entire human race and unfolds. The media tells more about civilian stories, caring for the elderly, children and adolescents, urban migrant workers and low-income social groups, such as the adoption of orphans, help the disabled, support the phenomenon of poverty, fully display the spirit of benevolence, guide the entire human race to the narrow network of kinship, into more far and more profound love, To strengthen the ethical sense of the human body, the expression of the media ethics culture itself broad "benevolence spirit."

Freedom is a high level of human pursuit, and Marxist classical writers put freedom as the lofty goal of human development. Freedom of media is a kind of freedom, in a broad sense, the freedom of the press includes not only the freedom of speech, the freedom of thought, the freedom of press and publication, but also the value concepts of free communication and opposition control. Scholars from the Chinese Academy of Social Sciences, Mindahong from the perspective of communication media freedom: "From the point of view of communication, citizen media is everyone can participate in the media, citizen media can become the first news source of the media, citizen media can form the media pressure of public opinion, citizen media can play an organizational role of the media "Media freedom is a right of the media, in our country, the value of media freedom has gradually been affirmed and confirmed."

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