汽车市场的核心竞争力

本文描述了供应商对汽车的成本分析和产品地位的预估，以及对市场需求的后续发展；创造新功能的手机应用程序，让它变得更加方便使用；持有诸如以下4点等活动，给老客户提供优惠。

1.Bargaining power of suppliers: Zipcar’s suppliers are huge automobile brands, their products—cars have fixed cost, so they have low bargaining power.Bargaining power of consumers: zipcar’s charges including rent, oil charge, even some parking fee are indicated obviously, so their consumers have low bargaining power. Threat of new entrants: Zipcar is famous and do it well, as for the new entrants, it is hard to compete with Zipcar. So the threat of new entrants is medium. Threat of substitution: Other rental agencies, private cars, and public transportations are main substitutions, every one of them has their own irreplaceable position, so the threat of substitution is high.Intensity of rivalry: The main rivalry is tradition rental agency, Zipcar has unique advantages that tradition rental agency can’t replace, so the intensity of rivalry is low.

2. The information technology influences the business strategy a lot. By using the information technology, Zipcar has several advantages. Firstly, it is easier to reserve; secondly, it is more convenient to pick cars; thirdly, it is easier to maintain; fourthly, it is more simply to pay.

3. Network helps Zipcar to develop an online community, which create a platform for Zipcar users to share their rental experience. It is a good way to maintain loyalty of regular consumer. When consumer approve, he or she will recommend to his or her friend, which brings new consumers.

4.  The most threat is that how to keep the unique advantages as the information technology develops rapidly.
a. Hiring brilliant technician to update the rental system
b. Creating new function of the mobiles app, and let it become more convenient to use
c. Holding activities such as drawing rolls, to give some privilege to old customers.

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