谷歌对市场用户的需求分析

谷歌对市场用户的需求分析：随着互联网市场的迅速发展，动态环境给谷歌带来了很大的机遇，同时也带来了巨大的负担。如何保持核心竞争力，如何确保产品的更新换代满足用户的需求，以及如何保持警惕的潜在竞争，都是谷歌需要关心的问题。

1. (a) Good relationship with consumers. Google charges from advertises, so we can consider advertisers as consumers.

(b) Innovation. Google search homepage leaves a blank space in order to let users find their search inspiration.
(c) Extensive resource. Google cooperates with other Websites founders, such as web portals, and schools.

2. (a) AdSense --- keywords advertising.
AdSense show proper advertisements according to users’ keywords, and then share the profit with the web publisher according to click rate.
(b) AdWords --- the way of buying advertising service
Every keyword in accounts has a lowest bidding price according to its value. If the keyword’s click rate cost reach the lowest bidding price, you keyword will operate and trigger ads.

3. (a) Democracy and freedom
Their organization structure is flat, there’s no obvious gap between boss and employees. Employees can express their own thought any time.
(b) Time organization
can have 20% free time to do their own things as long as finishing work.
(c) Talent management
They like to hire people who are willing to learn and change. Google also provide training for their new employment.
(d) Consumer first
Google emphasis pleasing users.
In general, Google has a great organizational culture, so that every employee love it and willing to work for it.

4. (a) Cost leadership. Google can provide ability id calculating at lower price than any company, which hold an advantage position in the market competition.
(b) Differentiation. Google put up with AdSence and AdWords, variety its business.

5. As the internet market develops rapidly, dynamic environment brings a lot of chances to Google, while it also brings huge burden. How to keep core competence, how to make sure updating of products meet users need, and how to maintain vigilance of potential competition, are problems Google need to care about.

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