The British design industry

下面为大家整理一篇优秀的essay代写范文- The British design industry，供大家参考学习，这篇论文讨论了英国的设计产业。英国是世界上第一个提出创意产业概念的国家，并率先以政策推动创意产业的发展。英国的创意产业经济总量的增长高于任何其他行业，其中尤以设计产业的增长速度最快、贡献最大。目前，英国设计产业体量已一跃成为欧洲第一、世界第二，这体现在其庞大的设计体量与所创造的经济价值外，也体现在英国与日俱增的设计出口需求。

The UK is the first country in the world to put forward the concept of "creative industry" and takes the lead in promoting the development of creative industry through policies. The total economic growth of British creative industry is higher than any other industry, especially the design industry which has the fastest growth rate and the largest contribution. At present, the British design industry volume has become the first in Europe, the world's second. Therefore, we must combine the analysis of the creative industry with a macro perspective to study the development of the British design industry. In this paper, the development trend of British creative industry and design industry and the role of design institutions in promoting the development of the industry will be deeply analyzed and studied, in order to provide readers.

The creative industries defined by the department of digital, culture, media and sport in the UK include design, film and television, arts and culture, advertising, architecture, crafts, creative technology, music, publishing, fashion and video games. According to the latest data released in 2017, the value added created by the UK's creative industry totaled 92 billion pounds in 2016, accounting for 5.3% of the UK's GVA. In 2013, the GVA created by British creative industries was 76.9 billion pounds, accounting for 5% of the UK's GVA. It is worth noting that between 2015 and 2016, the development of British creative industry was outstanding, with a growth rate of 7.6%. In terms of employed population, the population of the UK is about 64 million, among which there are more than 1.9 million people working in the creative industry, accounting for 8.8% of the employed population, that is, about one in 11 people working in the creative industry. In fact, the employment growth rate in the creative industry is still rising at a rate of about 5%, higher than the national employment growth rate of 1.2%. The development of British creative industry is still in the stage of rapid development and expansion.

As the most dynamic part of the creative industry, design has long been at the forefront of economic growth. It is worth noting that, in order to transfer the design capacity, the British government has been committed to promoting "British design to go global", actively expanding the global market, and creating the maximum economic benefits. The British government conducted a survey on design exports in 2015, and the results showed that design exports accounted for 8.7% of the country's total exports in 2013, amounting to 17.9 billion pounds. According to the British government's strategic plan, this number will double by 2020. In line with this objective, the UK trade and investment agency has introduced a series of favorable policies to help design enterprises, especially small and medium-sized enterprises, develop their international business in terms of capital and resources. At present, the UK is the fourth largest designer exporter in the world, with a design export surplus of 50%. For every pound invested in design, there is an export return of more than 5 pounds.

Since the World War II, the British government has made clear the status of the development of design industry in the revitalization of the economy, committed to improving the overall level of design, and set up relevant institutions to support and guide. The functions and roles of these institutions have changed with the development of society, but they still have important influence in Britain and the world.

The British design council was founded in 1944 by Hugh Dalton, then chairman of the British wartime government's trade commission. The design council was formerly known as the industrial design council, whose aim was to promote the design of British industrial products and revitalize the post-war economy. With the development of the world pattern and British society, the industrial design council of Britain was officially renamed as the British design council in 1972. It is an independent non-profit organization. Following the restructuring in 1994, its main functions were adjusted accordingly -- from an advisory body and supplier of products and services to a strategic organization with the purpose of "promoting the widespread use of 'British design' worldwide" and thereby revitalizing the economy.

The London Design Festival was founded in 2003 by Sir John sorrell and is the chairman of the organising committee. The London Design festival is held in September every year for about 10 days, during which several world top Design exhibitions, such as 100% Design, Design Junction and Super Brand London, etc. are held, and hundreds of exhibitions, seminars and professional BBS and other activities of different sizes are held at the same time. In recent years, the London design festival has attracted more than 350,000 people to participate in related activities, and more than one million people from more than 60 countries to see the work. According to the organizing committee, the main funding sources of the London design festival are self-raised by the organization, including brand sponsorship, a small number of works for sale and service fees. The rest came from the mayor's office and the city of London.

The Design Business Council is an organization for designers and enterprises to establish a docking platform. Its purpose is to help enterprises improve efficiency and Design effectiveness through Design. The main functions of dbas are as follows: to inject business thinking into the design industry -- to improve the business operation ability of design institutions by providing services such as salary survey, performance ratio assessment and legal consultation. Deliver design information to enterprises -- deliver design information that can improve the efficiency of enterprises to relevant enterprises through targeted channels, so that enterprises can understand and attach importance to the value of design. Integration of industry and government - provides members with information on government projects, encourages and assists member organizations to participate in government and public projects.

At present, the design industry of Britain ranks first in Europe and second in the world. The "big" of its design industry is reflected not only in its huge design volume and the economic value created, but also in the increasing demand of British design export. On the other hand, China is now in a critical period of industrial adjustment, and design and innovation have become important drivers of transformation and upgrading. The combination of the design capacity released by the UK and the development needs of China will be promising. The author believes that this is the most favorable period for the cooperation and exchange between China and the UK in the field of design. At present, China and the UK have carried out a number of institutional cooperation in the field of design, such as "china-uk design link" and "china-uk design innovation center", which have provided a landing platform for design cooperation and exchanges. At the same time, Chinese design institutions and enterprises should take the initiative to actively participate in the London design festival and other important industrial exhibitions to showcase the cutting-edge development of Chinese design and promote good industrial cooperation.

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