Factors that influence the box office

下面为大家整理一篇优秀的essay代写范文- Factors that influence the box office，供大家参考学习，这篇论文讨论了影响电影票房的因素。在电影的制作过程中，基本都是以导演为核心，无论拍摄效果还是后期剪辑制作，到影片的市场定位都基本由导演决定，导演对剧本和演员的掌控和挖掘能力，以及对影片市场的分析水平都直接营销影片的整体品质，进而影响影片的票房。另外，一部电影的品质、口碑与票房的影响因素除了导演之外就是影片的主要演员对票房的号召力。

Media market structure is an important research field in western media market research. Western media economists have made a detailed analysis and research on the market structure of television, radio, telecommunications, newspapers and other media from the perspective of economics. Foreign theoretical studies believe that the fixed cost of media is often greater than the variable cost, and the fixed cost of media companies has little to do with love media and advertising revenue, so media companies need to achieve potential profit growth through economies of scale. It is considered that the film and television broadcasting market is usually a monopolistic competition market structure, because the market entry into the wall fish is relatively low. The oligopoly market structure of film distribution industry is mainly caused by the scale economy of distribution companies, as well as the vertical association and cross-industry operation of distributors. Foreign scholars believe that the vertical association of film distribution industry can bring more profits to the distribution company, because the vertical association is conducive to the publisher's increasing control over ticket prices and profit sharing with the screening enterprise. Based on the theory of western industrial organization, we analyze the phenomenon of high box office of films in 2015. This paper believes that the film director, actors, themes, investment amount, distribution and marketing are the main influencing factors of high box office.

Looking at the mainland box office in the past five years, the total number of rising is an obvious fact. In 2015, cinema construction continued to grow rapidly, with 8,035 new screens added in the whole year, an average increase of 22 screens per day. The total number of screens nationwide has reached 31,627. All cinemas in China have been digitized, and all cinemas in county-level cities have been basically covered. Due to the limitation of space in this paper, we will analyze three major factors that influence box office, such as the film director.

In domestic film production process, is often takes the form of director of center system: the whole crew personnel director as the core, whether small to lighting, costumes, modelling, in the movie props, shooting effect or editing, the market positioning is the basic of the film is determined by the director, the director's ability to control and mining script and the actors, and the analysis of the film market levels are direct marketing the overall quality of the film, will affect the film's box office.

In addition to the director, the factors influencing the quality, reputation and box office of a film are the main actors' appeal to the box office. As the star halo effect plays an increasingly important role in entertainment marketing, the choice of actors has become one of the magic weapons for producers to collect the box office. According to a list of "2015 China movie actor power, compared with domestic TV series win market by the level of" fresh meat "unify river's lake is slightly different," 2015 China movie actor power list "in the top 10, besides the jingboran, Yang, li yi feng three actors after 85, zhao wei, Huang Bo, Xu Zheng, Chen kun, shu qi," after 70 "is still a elite and mainstream, while the white lilies, was born in 1984, because starred in the box office and reputation advantage to catch demon", "fuck off! Tumor jun" and taken it at the top, "after 85" actor, jingboran performance is more outstanding. To clarify, the above actor age data from the cat eye movie. Famous director feng xiaogang beyond many popular actors, become the "2015 China movie actor power list" feature again, he had starred in the old gun son "because of the accumulation of word of mouth, and feng xiaogang had won in the film" the old gun son "plays" grandfather six "corner to obtain" 52nd Taiwan movie golden horse award best actor ". Huang xiaoming, fan bingbing, zheng kai, Lin zhiling and other popular actors have released a number of films in 2015. However, due to the bad reputation of the films they starred in, their ranking order in the list has been dragged down.

The topic of the film is related to the audience's interest, but also reflects the success or failure of the film theme selection trend. With monster hunt, the 2015 box office champion, this paper believes that this film appeared as an original film, drawing inspiration from the rich deposits of Chinese traditional culture and creating stories with Chinese characteristics. It has not only the interest that children like, but also the love that adults yearn for. It has not only the action drama and comedy elements, but also the singing and dancing scenes and animation characters. It has expanded the audience scope to the greatest extent and achieved a breakthrough in the exploration of the types of family reunion movies.

Based on the basic theory of western industrial organization, this paper analyzes the factors behind the high box office of Chinese films and the development of the film industry. Since film industry is a special industry, its resource characteristics and production cost characteristics determine that its market structure will present different characteristics. To this end, we will continue to conduct in-depth studies in the future.

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