作业代写：Aesthetics in product appearance design

下面为大家整理一篇优秀的essay代写范文- Aesthetics in product appearance design，供大家参考学习，这篇论文讨论了产品外观设计中的美学。产品外观设计中，美的基本要义是新，设计要求新，求异，否则设计将不能称之为设计。归根到底，设计是为人而设计的，服务于人们的生活需要是设计的最终目的。自然，设计之美也遵循人类基本的审美意趣，对称、韵律等是我们能够想到的审美法则，似乎都能够在设计中找到相应的应用。

Product appearance design, the essential factor of "beauty", one is the "new", the new design requirements, novelty, change, and different, otherwise, design will not be able to call it, and this "new" has a different level, it can be amend, also can be creative, but in any case, only the design of novel flashing the light of different in the ebb tide, take the first step on the road to success. The second is "reasonable", a design is referred to as "design" because it has solved the problem, the design can't be independent of the society and market, and conform to the law of value is the direct cause of design existence, if the designer cannot bring more surplus value for the enterprise, the industry believes that the world will not have design; The third is "human nature". In the final analysis, design is designed for people, and serving people's life needs is the ultimate goal of design. The beauty of nature, design also follows the basic human aesthetic interest, symmetry, rhythm, balance, rhythm, form, color, material qualitative, craft, we can think of is the aesthetic rule, appear to be found in the design of the corresponding applications, these three laws and makes an artist is different from the pure and pure engineer, they are doomed to the fate of, is to dance with a chain.

Laws of the market from time to time to maintain strict scientific principle of design, sometimes indulge designers a simple personal performance, the era of progress and some historical accidental factors contributed to the unpredictability of design style and recreate themselves, is full of challenges and confusion. The style is changing rapidly, the only ancient is the market and its laws. Awakening from the long dream of history, we regret to find that we are still a speck in the design of the long river. We are not geniuses, we cannot wave our sleeves. Most of us are incapable of creating epochal design revolutions - a total of nine out of ten is a farce. In the future, we will be responsible for the rise of China's industry and the international market. The small ones need to feed at least one person to feed the whole family. Therefore, being down-to-earth and facing life is the most important thing we should do.

Grasping the market pulse, keeping up with the trend of The Times is the minimum requirement for a common designer. Our goal is to design a 60-point product. This pass mark is actually very difficult to achieve. At present few large enterprises in China can achieve 60 points in the international market. These 60 points require the designer to have a keen insight and abstract ability, which is difficult to develop by theory. Only in the real market do more, more, more failures can be honed.

Beauty is different from person to person, different people's aesthetic value judgment is not the same, the design that is where the difficulty of, how to create aesthetic value of "general" key that would not be easy, but from the point of the designer, there are two basic ways:

The first is to create something everyone thinks is "beauty", now to the design of this type have a lot of adjectives: cool, cool, luxury, etc., in general, is to "show", show different, as the designer gallagher wood said: "the designer is like a tea bag, is placed in boiling water, namely 'tea'." Personal conviction expressed by the tea flavor, color, style, emotion and temperament have personal stylist allocate, when this kind of flavor beyond individual aesthetic pleasure, touches the era background of the group of beauty, the cultural resonance is produced. Just a lot of designers are trying to concoct a distinctive "tea", the real public appreciation, reserve its "tea", but looks is often accidental, random, in order to grasp the "random", the aesthetic value into commercial value, design and business go more and more close, on the one hand, the design style has diversified exploration, and with the popular agitation, on the other hand, the success of the design of consumer products research and development costs are far lower than the cost of advertising, the name of the famous designers often evolved into a commercial labels, become the public cognition of "guarantee" the quality of product.

Second way is more like a philosophy of design thinking, this kind of design not with intense formal language, is in a specific environment, through to the design source, to explore for many times, to create a more reasonable, the progress, the good way of life. This design also very the attention, of course, form the expression of feeling, but this kind of expression is established on the basis of meet the practical value of "modesty" aesthetic tendency, the Japanese designer said: "if you want to design a umbrella stand, as long as fifteen centimeters off the wall in the porch of the concrete dug a 8 mm wide, deep 5 mm groove is ok, people who want to put an umbrella, will use the tip of the umbrella to find the small ditch, when the tip of the umbrella after entering the small ditch, umbrella can be neatly, naturally depend on the wall." Although this is a subconscious in the field of behavior, but it can have the effect of all the umbrella lined up, if use the discourse system of Lao zi, the former is a designer in a deliberate pursuit of "a", namely, through the design and propaganda, make "the world all know beauty as beauty", the latter designers tend to be from the "no" to "have", "with great beauty without words", of course, from the perspective of Lao zi, both have obvious tendency of value judgment is, "the world known for beauty, beauty, evil." But here, there is no good or bad in the two, only the designer's own value orientation and cognition level of difference. From the macroscopic aspect, commercial design in the United States and France avant-garde design, its purpose is not the same, but also is the pursuit of novelty, the pursuit of the design style of performance, and the design of the German starting point belongs to pay attention to practical, in the pursuit of beauty is inside collect, implicative.

The design of the product, cannot leave "beauty", not "beauty" of product appearance, like a lost soul, can't live, with the progress of era, the change of people's thoughts, the author believes that future people will for product appearance design, give more aesthetic elements, and with the life of people.

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