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留学生作业代写:Analysis about Alibaba Group

2017-05-19 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Analysis about Alibaba Group,供大家参考学习,这篇论文讨论了阿里巴巴集团。阿里巴巴集团是一个与服务相关的商业集团,包括淘宝、tmall 等。精准的管理、卓越的结构和优良的服务使阿里巴巴成为全球经销商网络推广的首选网站。阿里巴巴集团为了实现目标必须选择多元化战略,维护和拓展其熟悉的业务,扩大市场份额,以实现经济效益最大化

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1.Introduction

Alibaba group is a business ecosystem which associated with the service and includes the Taobao, Tmall, and so on. In 2016, Alibaba group announced that it has become the largest retail trading platform in the world. Alibaba has constructed a special electric business platform. With the help of the UC. Scott map, it establish the financial business support system of electricity and electric core business. They provide a complete set of local life services and health care. The entertainment business and intelligent terminal business help people to enjoy the life. The key of the development of business ecosystem is data. The data are come form the marketing services and cloud services, effective data integration gripper is the pay treasure (Cadle, J., Paul, D., and Turner,P. 2010).

The precise management, great structure and excellent service make Alibaba become the preferred site for global dealer network promotion. As for the merchants, it named "the most popular B2B web site". The millions of buyers and suppliers engaged in online business all over the world according to the three trading markets. First is in the international trade market to centralized services in global import and export business, then focus on domestic trade in Chinese market, as well as through a joint-venture company management, to promote export and domestic sales in the market. Alibaba also provide business management software which named "all software" brand to help small businesses from all over China, and through the data from the software to analyze the information and tendency. It is also can help them to find domestic small and medium-sized enterprise electronic commerce talented person.

2.SWOT Analysis

Strength

The Brand.

Alibaba group is the most powerful B2B platform in the world. The buyers and suppliers have established a mature business relationship according to the network. The band becomes one of the strengths.As the leading industry giant, Alibaba group has a good reputation.Because of the company publicity, you can find the ads of Alibaba almost all over the world.

When people want to buy something online, the Alibaba group is the first chose for most of the customers. And also due to the influence of the brand, the high quality supplier prefer to provide their products according to Alibaba, in order to earn more benefits.

Technology

In order to develop and improve their business. Alibaba group pay attention on the technology and it has become a strong competitive ability. The software of Alibaba include the finance, movie, game, shopping, sporting and so on. And most of the software can connect bu on account. Depend on the data collect and improve technology, Alibaba can easy analysis the interest of the customer and provide the suitable information for suitable people.

Professional

Alibaba group has specializing in information and then brought together the market supply and demandinformation. The strong technical reserves and a wealth of operational experience indicate the professional of Alibaba group.Since Alibaba is one of the early platform in China, the construct system and supply chain of Alibaba are more professional. It is help Alibaba to solve the conflict and improve the quality of their service. The professional also help them to increase the benefits.

Market operation

Modest but more successful market operation is used in the development of Alibaba group (McDonald,M. And Wilson, H. 2011). For example, Forbes magazine helps Alibaba to enhance the brand value and financing capacity. The leader of Alibaba also receipt the interview with high frequency in order to make people more trust in their production. They will provide great benefits for people who chose them and then to popularize their production for others.

Credit guarantee

To provide guarantee for online security transaction is also has great effect on the development of the Alibaba group. They set up an system to control the credit for both buyer and seller. The credit guarantee of the seller can help customer to identify the credit of the seller and the quality of the products. The shop without the credit guarantee can not exist in the Alibaba group.

Group resource advantages

Alibaba group has 11 different companies, all aspects are involved in electronic commerce, the group advantage is obvious. The different companies share their data together and share their customer. The connection of the companies also help Alibaba group to cultivate the faith of the customer. When people use one of the product form one of the companies form Alibaba group, they will more likely to chose another product from Alibaba group more than other company.

Weakness

Ability to create value for customers

Rapid expansion generates the ability of Alibaba to create value for customers become more and more weak. The quantity of suppliers isincreased, especially for the same type of the suppliers, but the quality is not. For suppliers, using the Alibaba platform is a kind of way to look for new customers. At the same time this method is more and more effective. For customers, it is hard to identify the quality of the goods. The huge number of the suppliers make Alibaba can not control all the quality of their products, which make customers become unsatisfied.

Credit system is not sound.

The most vital thing of e-commerce is the credit. Unfortunately, Alibaba credit system is not sound, which generate to the loss of many consumers. For example, there are some businesses brush the single evaluation of their products and cheated theconsumer groups in Taobao.

Competitors

The model of Alibaba website is intermediary. The model can be imitated by the competitors and also increased the competitors. Nowadays, there are many similar website in the China and world. Such as the Amazon, Okbuy and other shopping web.

Opportunity

Development space

The development space of electric commerce market is very large, especially in China, the comprehensive several big banks and credit companies involved in electric commerce, it created the conditions for the development.

Huge market demand

The market demand is huge for Alibaba group. The small and medium-sized enterprises do not have the ability to start their own b2b e-commerce site, but they need a powerful b2b platform.

Legal system in China

The legal system in China is more complete and speeding up to develop electronic commerce in terms of legal provisions in order to standardize the business environment.

Threats

Competition

More and more enterprises to promote the self-built website. For the same customer, if it does not have to join Alibaba, he can establish his own independent corporate web sites and online promotion goods. The buyer searches for information, independent of Alibaba can help to avoid the competition and thousands of similar company. Although Alibaba have great advantages in the market, but it also can not ignore the other competitors. The competition is also indicate the chance, make full use of the competition can help Alibaba group become better and more perfect.

The constraints of logistics.

Because electronic commerce development cannot be without the help of logistics,   the development of logistics limited the development of electronic commerce. This threat indicate that Alibaba group can construct their own logistics in order to decrease the limitation of logistics and control the trend of the development.

The inadequacy of ability of service.

As for consumers, consumer service ability is increases, the development of the high quality service is important. In recent years, the complain about the service of Alibaba become more and more often. The service about the after-sales problem for Alibaba group need to be improved. It is necessary to provide the train for the service people in order to improve the ability of service.

3.Ten strategic operations managements decisions

Quality management

The quality management of Alibaba is suitable but not perfect. Since the number of the suppliers is huge, it is hard to ensure that all the product is high quality. There are some methods to manage the quality, however, the cheat also existed.

Service & product design

The service and product design by Alibaba group is depending on the suppliers. Alibaba only provide the platform and service as a third-part. Design is very personalized, according to the needs and preferences of each person which collected by the software, Alibaba can provide people with the products that they interested prior.

Human resources& job design

The human resource of Alibaba group is clear and independent. Different companies in the Alibaba group have their own job design and human resource. They all have the special plan for young people in order to strength themselves and develop the company.

Location

The location of Alibaba is precise and thus generate the development of the Alibaba. Alibaba adopt localization way of website construction, adopt the local language according to different areas, the website is easy to understand. This convenience and affinity can integrate the national market.

Process, capacity design

With the help of the technology, the process and capacity design of Alibaba is suitable and worthy to learn. The view of the leader of Alibaba is very visionary and to the develop plan is strategic.

Layout design

The different companies in different area are independent and support each other. The goal of the layout design of Alibaba is to make people more easy to use their product and make the life become more convenient.

Scheduling

According to the work report of the Alibaba group, the scheduling and taking measures in anticipation of ventures are important for the development. The scheduling must based on the market,

Inventory management

Due to the close cooperation of Alibaba and suppliers, the inventory level is optimize. The effective management of inventory location also supports a variety of suppliers. In order to build its inventory demand, the minimum inventory levels must be maintained.

Maintenance

Alibaba group provides staff training and development of a commitment. They focus on access to all the new technology and maintain a high level of trained staff. They give staff chance to develop themselves and then do some contribution.

4.Recommendation

One goal of Alibaba group is to build the largest e-commerce service provider in the world, and the other is to become the best employers.

After the rapid development, Alibaba group act as an vital role in the e-commerce. It  has a huge advantage e-commerce service industry. In recent years, the outbreak of the problems exposed the contradiction of the "speed" and "quality " in the process of development. Alibaba group has to solve the contradiction in order to achieve the goals. It may be useful to choose diversification strategy, maintaining and expanding their familiar business and expand the market share in order to maximize the economic benefits.

Reference

"Alibaba Group Announces March Quarter 2015 and Full Fiscal Year 2015 Results". Alibaba.newshq.businesswire.com

"Alibabadenies ditching HK for IPOCompanies".usa.chinadaily.com.cn.

"E-commerce in China: The Alibaba phenomenon". The Economist.

Einhorn, Bruce (15 January 2013). "Alibaba's Jack Ma Is Moving On, With an IPO Looming". Bloomberg Businessweek. businessweek.com.

Cadle, J., Paul, D., and Turner,P. (2010) Business analysis techniques, 72 essential tools for success, BCS the chartered institute for IT.

John Watling (14 February 2014). "China's Internet Giants Lead in Online Finance". The Financialist. Credit Suisse.

McDonald,M. And Wilson, H. (2011), Marketing plans: how to prepare them, how to use them, 7th edition, John Wiley.

"Where did Alibaba, the brand name, come from?". Wordlab.

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