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建立人际资源圈澳洲essay代写范文：Marketing Mix of a Fitness Center targeting “Losing it”
2017-04-26 来源: 51due教员组 类别: Essay范文
本篇澳洲essay代写范文讲了虽然1960年推出了4P的营销组合，但仍然用于帮助企业制定计划。更具体地说，它应该在框架中包括四个类别：产品，价格，地点和促销。我这个假想的健身中心是针对那些想减肥的人。因此，其业务计划中的一切都应着重于“失去”。本篇澳洲代写由51due论文代写机构整理，供大家参考阅读。
This imaginary fitness center of mine is targeting the group of people who want to lose weight. Therefore, everything in its business plan should focus on “Losing it”.
Product
All the training products should satisfy the clients’ need to lose weight. The center needs to bear in mind what the customer want from the fitness products. First, general classes should design to help participants to lose weight bit by bit. Next, there should be a personalized timetable or “Losing it” procedure for each of the customers. All their training and weight reducing outcomes are closely monitored, and their timetables are then changed accordingly. Last, but not least, for those who have special needs, the fitness center should also provide them personal trainers who conduct one-to-one classes, and advise on individual basis.
Price
The price should reflect the value of the product to the buyer. The price should be based on market average of similar products in order not to lose foot in the fierce competition. General class clients should pay less than personal class takers. For those who take personal classes, they would have less price elasticity, and enjoy the benefit of one-to-one comfort -ability. Therefore, it is OK for the center to add more value to the private training sessions.
Place
The fitness center should locate near a relatively well-off community. Professionals are more likely to watch out for their weight than the others after work or during weekends. Or, a second best option would be located near college or universities, where people notice their weight and have time to go to gyms.
Promotion
Promotion is one of the most important things for a business. At the start-up stage, the fitness center should charge less for customers than the nearby facilities to attract more clients. Then as the customer group stabilizes, the center should offer loyalty cards to make them stay. The loyalty cards should also include benefits of cheaper price when bringing along a friend, and introduction fee for introducing a new customer to the center. The idea is to bring in more new customers and keep them as long as possible. The form of promotion must be versatile. There should be ads at every accessible place. Internet ads should be seen from local forum, twitter, and Facebook. Paper ads should be seen in the nearby communities, and also outside the walls of the fitness center. Also, ads in nearby transportation points and coffee rooms are also effective based on the nature of this product.
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