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About using the balanced scorecard--澳洲Essay代写范文
2016-10-10 来源: 51Due教员组 类别: Essay范文
澳洲留学生作业Essay代写范文:“About using the balanced scorecard”,这篇论文主要描述的是平衡计分卡的作用,目前有许多的企业都使用平衡计分卡(Careersmart Balanced Score Card)的方式来考量企业现阶段的营运状况,有不少的社区银行实施了平衡计分卡变得更加的成功,使用平衡计分卡在带来有利因素的同时,也将可能影响到企业绩效以及员工对工作的满意度等方面。
Today, the balanced score cards approach is widely-spread and many organizations implement this approach to conduct the detailed analysis of their current position, organizational performance and to plan the further business development. In this respect, it is possible to refer to the experience of the Tri-Cities Community Bank, which has implemented recently the balanced score cards approach successfully. In fact, the use of the balanced score cards approach facilitates the analysis of the current marketing position of the organization, its company-customer relationships and the overall performance of the organization. At the same time, it is important to point out that, while using the balanced score cards approach, it is necessary to take into consideration multiple factors that influence the marketing performance of the organization and its current position in the market. In addition, the use of the balanced score cards approach should involve the analysis of both internal and external forces that may affect the organizational performance, including the relationship of the organization with its client as well as the situation within the company, the employees’ job satisfaction, conflicts within the organization and so on. In such a way, the balanced score cards approach can be effective on the condition of its adequate implementation involving multiple factors that may affect the organizational performance.
业绩展望 Performance perspectives
In such a context, it is important to focus on key branches of the organizational performance and its marketing strategy. In this regard, the Tri-Cities Community Bank’s experience is particularly useful because it allows to reveal the full potential of the application of the balanced score cards approach to different branches of the organizational performance, including learning/growth, internal business processes, customer service, and the financial perspective.
First of all, it is important to dwell upon the learning/growth perspective. In actuality, the learning and growth of the organization are crucial in the contemporary business environment because they can put the organization in an advantageous position compared to its major rivals. To put it more precisely, the Tri-Cities Community Bank is concerned with the implementation of innovations but the bank needs well-qualified and trained employees to implement new technologies and innovations and to use their full potential. Hence, the bank conducts training of its employees to maintain their learning, which, in its turn, helps the bank to keep growing. The growth of the organization is also extremely important because the growth of the organization leads to the expansion of the market share of the organization and to the strengthening of its position in the market, which are significant and strategically important goals for the Tri-Cities Community Bank as well as for any other organization, which is willing to hold a strong position in the market.
Furthermore, Internal Business Processes have a significant impact on the organizational performance and the competitive position of the organization. To put it more precisely, internal business processes affect consistently the organizational culture, relationships between employees as well as between employees and managers, and the performance of employees. Therefore, the organization has to take into consideration internal business processes. In this regard, it is possible to refer to the experience of the Tri-Cities Community Bank, which focused on the optimization of its internal business processes to improve its organizational performance. In fact, the Bank used its internal processes to improve the performance of each employee of the bank and, thus, to improve the overall organizational performance. To meet this goal the Tri-Cities Community Bank has improved the workplace environment and focused on the formation of positive interpersonal relationships between employees and managers working within the bank. In such a way, the bank has improved the relationships within the organization and stimulated the emergence of the healthy organizational culture.
In addition, the customer service has a significant impact on the organizational performance and the position of the organization in the market. In fact, the customer service defines the relationship between the company and customers. Therefore, the effectiveness of the customer service defines the effectiveness of the company-customer relationships. In this respect, the Tri-Cities Community Bank pays a particular attention to the customer service. The bank has used the balanced score cards approach to identify key problems associated with a poor customer service and to solve these problems successfully.
At the same time, the company should pay a particular attention to its financial performance. In this regard, loan balances are particularly significant because the bank, like the Tri-Cities Community Bank should provide loans to its clients but clients should able to return the loans. Otherwise, the bank will sink down, if its loan policies are misbalanced.
In addition, the Tri-Cities Community Bank focus on its deposit balances, which are crucial for the stable development of the bank. In fact, the bank attempts to attract deposits to maintain its steady development. At the same time, the bank attempts to develop non-interest income, which can back up the development of the bank along with other sources of income. In actuality, the bank uses the balanced score cards approach to reveal major problems and finds ways to their solution, including finding non-interest income.
因果链 Causal chains
Basically, the major problem the company faced was the successful introduction of new technologies to improve the customer service. The company suffered from the customer dissatisfaction caused by the backwardness of technologies applied by the bank. At this point, it is worth mentioning the fact that the improvement of the customer service through the introduction of new technologies raised another problem, the problem of employees’ training to help them to use the full potential of new technologies introduced in the bank.
In order to tackle the two problems, the bank has introduced the training program for employees to prepare them to the work in the new workplace environment and to use new technologies in their regular work. The training of employees improved their professional skills and abilities. Employees became able to use new technologies successfully. As a result, the company has implemented new technologies and customer service has improved consistently too. In such a way, the training of employees and introduction of new technologies contributed to the solution of the problem of the customer dissatisfaction.
The effectiveness of the balanced score cards approach
At this point, it is important to place emphasis on the fact that the use of the balanced score cards approach by the Tri-Cities Community Bank has proved to be very effective. In this regard, it is worth mentioning the fact that the balanced score cards approach allowed the bank to reveal core problems. At the same time, the bank has managed to develop solutions to the identified problems and to improve its organizational performance consistently. In this regard, the development and new technologies is one of the manifestations of the effective application of the balanced score cards approach because without this approach the bank would be unable to introduce changes successfully.
The relative performance of the five implementing branches
In fact, the bank has improved its learning/growth branch through training of its employees and introduction of new technologies. Furthermore, the bank improved internal business processes focusing on the optimization of business services. Through the improvement of the qualification of employees, introduction of new technologies and optimization of business processes, the bank has managed to improve the customer service and to increase the customer satisfaction. In addition, the bank has managed to maintain the stable financial performance.
Thus, in conclusion, it should be said that the balanced score cards approach is quite effective in regard to the revelation of organizational problems and consistent improvement of the organizational performance.
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